The information can be stored in the cloud and made available to physicians who can develop more effective, tailored treatments for diabetics.

One in eleven adults suffers from diabetes, a metabolic disease that causes high blood levels over a long period of time. In the United States alone, according to the American Diabetes Association, 29.1 million people were diagnosed with diabetes in 2012, accounting for 9.3% of the population. This disease was the seventh leading cause of death in the United States in 2010, and approximately 1.4 million people are diagnosed with diabetes each year. What is happening in the United States mirrors the rest of the developed world. The disease is progressing, but health services in each country have limited resources to care for the growing population of diabetics, explains GlucoMe co-founder and CEO Yiftah Ben Aharon. According to their own statements, diabetics only see their doctor for about ten minutes every three months during the consultation.

“There is a need to somehow treat patients with diabetes and prioritize those who need help the most so that patients receive the right treatment. Unfortunately, that doesn’t happen with the current model,” says Ben Aharon.

That’s why he teamed up with Israeli entrepreneur Dov Moran in 2013 to start glucose and help address this growing problem. The company’s platform uses an intelligent glucose monitoring method, a pen that monitors insulin, a mobile app and a cloud-based management system to optimize treatment. “We wanted to build a network of connected analyzers so we could access the digitized results on PCs and in the cloud and analyze the data,” explains Ben Aharon.

There were already glucose monitoring systems on the market that connected to a database, but according to Ben Aharon, they were expensive and insurance companies were unwilling to pay high prices for devices. They also faced connectivity issues as some devices were not compatible with all mobile platforms. Based on the outskirts of Tel Aviv, the company developed a very simple device, discarding all elements that were not essential to its operation, and thus kept costs down. The device has no screen, power button, Bluetooth, Wi-Fi, or mobile wireless connectivity. In return, the meter sends the collected data to the user’s smartphone via a patented sound system. The philosophy is that of an essential and minimalist device, supported by a big data analytics platform, to improve the quality of life of diabetics.


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