“Hello! My name is Andy. Welcome to headspace«Says a confident and serious, but calm voice in the first shot of the application, which has already conquered more than 2 million users around the world. the announcer is Andy Puddicombe, an ordinary citizen who gave up the typical life he led in Britain shortly before graduating in sports science to travel to Asia to follow a dream of becoming a Buddhist monk. For more than 10 years he has traveled to Nepal, India, Burma, Thailand, Australia, Russia and many other places to train in meditation. To use exactly one of the techniques he has learned and mastered, after the greeting he invites you to sit comfortably to watch the next 10 minutes of animation or just listen.
The principle of headspace
When Andy returned to his country in 2004 without a monk’s robes, he had a clear goal: he wanted make meditation accessible for as many people as possible, to demystify this habit as old as mankind. Before that, however, he spent time at a circus school, where he developed “impressive juggling skills,” according to his biography on the website. network the company. Eventually he created one meditation advice, where he began hosting some of Britain’s leading politicians, sportsmen and business leaders. It was when he showed up Rich Pierson-Considered one of Britain’s brightest creative talents. The young man sought peace from Andy, which he could not find in the business world. It began an association that would result in 2010 headspace.
headspace: Meditation wherever you are
The two partners started out as an events company, but soon realized the inclusion allowed them to reach a larger audience Internet the meditation techniques they have personally taught. Also, after each meeting ended, they were approached by countless viewers interested in sharing what they had just seen with friends and family. Thus a company was born on-line with the mission to develop tools from Meditation focused on modern lifethat it reaches anyone, anywhere, anytime, with the result that the person gains more calm, awareness and happiness. The accounting figures were not disclosed, but the success is remarkable. Today, according to the company’s own statements, this is already the case more than 2,005,000 users around the world, including famous actresses Gwyneth Paltrow and Emma Watson, and columnist and businesswoman Arianna Huffington, co-founder of The Page network of news Huffington Post.
The cost of meditation
A large number of people and places offer guided meditation services. Some even free. In headspacehowever only the first 10 lessonseach lasting an average of 10 minutes free. After the free period, the user has the option to purchase the full package of what the company calls a journey headspace. The monthly cost is $12.95. The annual release, according to the website network is the most popular, it goes as low as $7.99 per month. If the user signs a two-year contract, the price reduces to $6.24. And finally, if someone wants unlimited access for life (yes, forever and ever!), the price is $419.95. Although there are free options, headspace has already captivated a loyal audience. The company application iTunes Health & Fitness has been the most downloaded for a while, and the video featuring Andy at TED 2012 has already exceeded 4.7 million views.
Improve the health and happiness of the world
Whoever meditates ensures a better rest, higher concentration in the activities that you have to carry out, is emotionally more stable and therefore maintains more harmonious relationships. All of this has been proven through scientific research over the years. Count on headspace As a tool, some of these benefits have even been fully demonstrated by documentaries on the BBC, Britain’s public service broadcaster. With the benefits of meditation and “help us fulfill our mission to improve the health and happiness of the world”, headspace ensures that for every new subscription, another is donated to those in need. With Andy’s charisma and dedicated attitude, it is therefore easier to explain the company’s success.