In the past, web design was inseparable from relatively complex technical knowledge. If you wanted to create a website, you absolutely must have some programming knowledge. With the advent of CMS, the process became more accessible to all types of audiences. WordPress is the most popular CMS on the web, and it’s no wonder. Its simplicity, its versatility or its robustness have made it the star option among most content creators.
There are many ways to create a website with WordPress. If you have the knowledge, it’s possible to do the development independently, but WordPress can be complex for someone new to this CMS. Fortunately, there are other options on the market like web design agencies, such as prisms, with services adapted to all types of clients and projects. In any case, if you want to take your first steps, all you have to do is read on. Below we share with you a series of tips for creating your website with Worpdress. Pay attention!
Don’t have any web design skills? In this case, installing WordPress using the classic or manual route (via FTP, adding manual databases and editing code) is not recommended. However, you can opt for an automated installation. Most hosting services have this option. Once you’ve signed up for a storage plan and registered your domain, you can use the admin panel to install WordPress in just a few clicks. From there you can also start designing a simple web page using self-installing templates and add-ons or plugins.
Here we explain how to install this popular CMS automatically from your hosting. Note something!
The first step is to log into your hosting account. Upon entering the main page of the management platform, you will find various options. Generally, the autoinstaller is in a section called “Applications” or similar. Once you have identified the WordPress icon, you need to click on it.
If you do this, you will need to enter information about the web page you are creating. Some of the information you will need to provide is:
- The URL (ie the domain you registered).
- The language in which you want to manage the WordPress panel after installation.
- Login data: the username of the site administrator, his e-mail address and the access password.
- Website title.
- Brief description of the project.
In any case, you should keep in mind that while the installation process itself may be relatively simple, the design of a web page is something else entirely. Especially if you are looking for professional formulas, adaptable to the needs of the current context.
How to create a web design
Designing a professional website requires certain technical knowledge. Finally, there are a multitude of variables at play that determine the long-term effectiveness and ROI of the benefits to the brand.
The quality of a website can affect different levels:
- Positioning: It is probably one of the most important factors and one of the main goals of any digital marketing strategy. Organic positioning in search engines is the result of various factors. Generating valuable content remains one of the most important. However, the technical dimension of the project is undoubtedly one of the most relevant pillars for the Google algorithm. The loading speed, the adaptability to all types of devices, the correct structuring of the content or the optimized distribution of spaces for better readability when indexing make the difference between appearing on the first and last page of results. . A professional website is built from scratch to be SEO friendly and to get Google to perceive it positively.
- User friendliness: How is the user experience when visiting the site? Can you easily find the information that interests you? Is the user interface intuitive and attractive? Does it have features specifically adapted to the needs of our target audience’s profile? The design of a website with a professional offer should provide an environment that not only promotes the conversion volume, but also improves the quality of interactions.
- Functionality: Beyond the aesthetic or visual dimension, has the website structure been developed to meet the company’s goals? Is it in line with the business strategy? Is it properly aligned to meet consumer demands and expand the scope of the business?
- Brand Reputation: The digitization process has fostered a more competitive context. Nowadays not only companies are more demanding with themselves, but also the users. We are dealing with a target group that already consists largely of digital natives. This means that the audience who will visit your website already knows exactly how to distinguish between professional and non-professional proposals. Opting for a custom design created by a professional team improves the user’s first impression of the brand and makes them feel more likely to interact with it and trust it.
- Sales Volume: All of the previous points are inextricably linked to sales volume, conversions and profit. In reality, a website is the engine of a digital business that, if managed and planned well, can modulate and influence all the factors involved in purchasing decisions.
You’ve probably heard of resources like templates or themes. It is true that WordPress is a CMS that is relatively accessible to all types of users, regardless of their level of technical knowledge. However, you should keep in mind that using standardized resources such as plugins and self-installing templates can have very negative effects in the long run. Not only because technical errors can occur during installation that are difficult to rectify without the appropriate knowledge. Also because the degree of customization and adaptability to the needs of your company is not available.