How do I open an accessories store? Know the ins and outs of the market

The fashion market is full of opportunities to do something. Proof of this are the countless shops that sell accessories of different styles according to the trends of the season. If you are interested in this segment and want to enter it but don’t know how to open a jewelry storeread on and know some important criteria to consider.

How to start a business: Study the market

There are currently two ways to run an accessories business: through a physical store or through e-commerce. In both cases, it is necessary to analyze the market before starting the business, since it is necessary to face many contest.

Partner and manager of Chilean virtual store Itú Accesorios, Carolina Iturriaga thinks the market is difficult because it is saturated. For them, although there aren’t many Accessories e-commercethere is a lot of competition and low prices.

“The online market is promising in that you have a wide mix of categories and you know how to deliver good service, with reasonable prices and with the novelty factor. That is, if you keep adding products,” he analyses.

aftermarket quirks

As in every market segment, the opening of an accessories store brings with it peculiarities that the entrepreneur must take into account. According to Carolina, you have to be well informed about this latest trends via social networks, so it is necessary to watch the next season to know what is imposed by fashion.

For Corbella Maria Julia, Commerce Manager at Argentinian store San Pretta, which focuses on bags and shoes as well as accessories, the search is necessary constantly new niches and stand out in the offer. “Perhaps the biggest difficulty is differentiating yourself from the competition. There are as many options in the local market as there are potential customers,” he points out.

According to her, the accessories are diverse, as are the ways of using them. “You can differentiate yourself in quality, colors, textures, materials, contrasts and create a good balance between them price and quality‘ says Corbella.

What to analyze before opening a business

Even if you know the market, you may have doubts about how to open a jewelry store. Therefore, analyze a few factors beforehand to enter the segment It’s basic.

Corbella believes that before starting the business, one must know how to help the customer. According to her, many girls need advice, and one accessory can transform the look. “You have to understand that you don’t just sell accessories, you have to have them knowledge and attitude. That’s the key to a business,” he says.

For Carolina, on the other hand, three points are important. The first is that you like the industry because that keeps the entrepreneur persevering in difficult times. “You have to fall in love with the project, be sure of its success.” In addition, she affirms that it is necessary to have an idea that is different from the rest and has one value added.

“Finally, I think it’s important to have one Ticketing enough to design the store as it was intended and to master the good and bad situations of the first few months,” he clarifies.

Running a successful business means staying ahead of the competition. In competitive markets such as fashion, the offer offers a difference for customers is significant.

Carolina reiterates that it is possible to stand out with an interesting mix of products, with accessories that follow the trend but have some peculiarities that distinguish them in a way from what can be found on every corner.

“A big challenge is finding it quality provider, with trendy products, different and at a good price. This last issue is not easy because unless you buy in bulk, finding suppliers that meet all four factors is a constant challenge,” he states.

Plan the store

From an analysis of the market and knowledge of the specifics of the industry, taking into account the issues mentioned in this text, you already know how to open a business and start planning the business. Make a business plan, develop a marketing strategy, think about and plan the best location for your business initial expenses.

With these steps, your business is ready to go to market.