Influencers are well-known people on social networks with thousands or millions of followers. Because their opinions are heavily considered by the community they created, this character opened up a new way of digital marketing. Let’s see how to become an influencer!
What is an influencer?
Influencers are opinion leaders, i.e. people who have high credibility on a particular topic. Through their reach in social networks, they can become promoters of a brand. His great skill is in getting his community to try a specific product or service.
They are characterized in that they a engagement (i.e. the level of engagement the audience has with the character or brand) very high with the community they create. Also, in a way, their followers reflect how they perceive them real couples and this determines the value attached to your words.
By becoming an authority in a niche, Earn the respect of their followers who trust their recommendations. This applies to anything from purchasing an item to recommending a movie, entering a raffle or promoting the launch of a new brand.
This number is also born in the digital context where we live from some very special characteristics. The two most distinctive features are:
- The time we spend on our phones: It is estimated that they are between 3 and 4 hours per day.
- Many of us are part of the generation”Skip”: Experience on digital platforms has trained our senses to recognize paid ads and skip them quickly, within 1 or 2 seconds!
In this scenario, companies’ digital marketing strategies need to become more and more creative to find the best ways to reach their target audience. To understand what an influencer is, let’s see a good example?
Alexis Moyano is an Argentine illustrator and animator with 216,000 followers on Instagram.
In collaboration with Cabify he led a series of Videos promoting the mobility app through their signature humor. This way the content has a lot more chances to be seen by the audience.
It is not explicitly mentioned that downloading or using this platform is recommended, and precisely because of this, users are much more likely to see the ad and become aware of Cabify. Later, when they need to request a ride, they might remember “that commercial that made them laugh.”
How to become an influencer: Here are the keys
Perhaps at this point you are thinking about the idea of increasing your social media reach to devote to that. In fact, this is one of the work from home jobs that many people choose.
Now that we have a clearer idea of what it means to be an influencer, it’s important that you consider these 6 keys to becoming one:
- Specialize in one topic.
- Support your content in photos and videos.
- Be consistent and relevant.
- Be honest with your followers.
- Interact with your audience.
- Used hashtags relevant.
Let’s look at each of these aspects in detail. 😎
1. Specialize in a topic
Will an authority in a particular niche, you have to handle not only the targeted public but also a lot of knowledge about theory and practice. It’s not about being famous, it’s about being an expert in a field.
2. Support your content in photos and videos
It’s not a hard and fast rule, but if we think about how to become an influencer, The most common way you communicate with your audience is through visual content.
You can Create a vlog Share travel pics, photos of food you recommend, video tutorials where you explain something, screenshots of a hotel, samples of the makeup you try on, whatever!
Almost without realizing it, users are demanding more and more quality web content to devote their time and attention to.
3. Be consistent and relevant
For your content to be featured, you often need to be present on user platforms so they are more likely to access your photos and videos. In addition, it is crucial that you can offer a product that has a certain authenticity.
Although there will be other influencers talking about the same thing as you, Your content needs to have some kind of differentiation, an original feature for your followers to choose you. It can be your overall brand image, your way of speaking, your sense of humor to communicate, your attention to detail, the possibilities are endless!
4. Be honest with your followers
We’ve already talked about it, if there’s one trait that defines what it means to be an influencer, it’s credibility. If your audience is growing, it’s because it is I trust in you, in your words and recommendations. So… don’t let them down!
Pay attention to your suggestions to always offer quality content. Building an excellent reputation from the start is the best advice for laying the best foundations and growing on a solid foundation.
5. Interact with your audience
Although we focus on generating good content, another feature that helps you be close to your community is interacting with them.
Suggest discussion topics, read and reply to their comments when live on Instagram or YouTube. Social networks are made for interaction between people. It’s more entertaining to follow someone who not only speaks but also listens, thinks, reflects, shares and disagrees. Join the conversation!
6. Use hashtags relevant
A hashtags is a clickable keyword or phrase preceded by the number sign (#). It is used to identify the content so that both platforms and users can quickly identify what it is about. For example under the label #CloudGallery from Instagram we group the contents belonging to our 100% virtual exhibition of photos. 📸
Getting to know your community can help you determine which are the best hashtags to the Increase the visibility of your posts.
Since they serve as references for tagging your content, they are very useful in organizing your posts and have more chances of being discovered by users who are not yet following you but are interested in the topic of that post. hashtags.
Influencers who are success stories
In this section we want to bring specific examples of influencers that you most likely know. Some of the opinion leaders who most often arrive in Argentina are:
- Pauline kitchen: Known for her charisma and simple recipes, she has 2.7 million followers on Instagram.
- Lizardo Ponce: The broadcaster and journalist has increased its reach on social networks exponentially over the course of 2020, today it has 1.3 million views follower.
- Sant Maratea: one of the most prominent at the moment because he has managed to raise enormous sums of money for charity and social causes. Its community includes nearly 2 million people.
- Dani LaChepi: The actress and comedian is known for creating humorous content, in many cases with her daughter Isabella. It has 3.3 million followers.
- Melissa Pereira: She is a gynecologist with UBA degree and a reference in women’s health. She shares relevant content with her community of nearly 810,000 people.
Being an influencer and selling online: the case of Marti Benza
We’ve already talked about the intersection between influencers and brands leveraging reach and engagement of these accounts to reach new users. Now we want to make a special mention that we find very inspiring!
Influencer Marti Benza is Youtuber (that is, its biggest arrival is on the YouTube platform through videos) and it has 837,000 subscribers on its channel. started his fan shop Creating the cloud storage BNZA and in just a day and a half he had hundreds of sales selling out his inventory.
Impressive, right? If you are well received in your networks and you are thinking of working as an influencer to promote your brand of service or product, consider that we offer you 30 days free trial on our e-commerce platform!
Now that you know how to become an influencer…
By the time you get here, you already have a lot more clarity What is an influencer and what are their responsibilities?.
You may not be particularly interested in becoming a thought leader but in taking your brand or startup to the next level. In this case we leave you 4 steps to start collaborating with an influencer. A well-coordinated promotion with one of them can result in a garment selling out in minutes, or you can gain a large number of followers interested in your brand and products.
We hope this article is about How to become an influencer and the keys to it be useful to you. In short, it’s about having authority in an area, being perceived as a true peer in your community, and instilling a level of confidence engagement above average. Successes!