The generation Y, also known as the millennial generation, is the first to grow up fully integrated in the digital age. The ages of the people that make up this group range from 20 to 30 years old. Its characteristics differ from those of previous generations: Generation X and baby boomers. But finally, what is the profile of Generation Y?
Get to know the profile of Generation Y
According to Kronberg Group CEO Carlos Aldan, young people of this generation tend to have a more inquisitive profile because they are information fences your interest. Generation Y is strongly connected to technology and is always looking for quick and easy solutions. “However, they can lose a bit of focus when completing their tasks, precisely because they are trying to do multiple tasks,” he warns.
And how this generation is moving forward to the labor market? According to Aldan, Generation Y is breaking down the communication barrier that used to be riddled with formalities and less direct contact between professionals and managers. “This way, the exchange of knowledge and experience is greater,” he explains. Despite being newbies, they are constantly focused on the future, striving for personal and professional growth, and also building sustainable attitudes for future generations.
even as consumerGeneration Y tends to be less loyal to brands and do a lot of research before making a purchase. In addition, they believe and consider the opinions of people close to them more than they advertise the products themselves. “It creates more competition in the market and increases quality,” says Aldan. They therefore pose an even greater challenge for marketers and managers.
Generation Y too better informed than before, compared to Generation X (ages 35-49) and Baby Boomers (ages 50-60). In addition to the multitasking profile, according to Aldan, the problem-free handling of new technologies stands out. “Computers are not only used as work tools. Today it is possible to read books, watch movies and do any kind of homework. In addition, they also use smartphones for various purposes, including jobs.”
However, the thesis that Generation Y prefers to solve all their problems via the Internet is a valid one Myth, like others that were created over the millennia. “According to a study conducted by IBM, 39% of them prefer not to exchange emails and clarify doubts face-to-face, in addition to attending meetings and events to learn alongside more experienced professionals,” concludes Aldan.