Have you heard of the personal marketing? This is a concept that has been gaining strength in recent years and is bringing very good results for business. It’s a sophisticated strategy to sell your image where you are the product yourself. That is, with this type of marketing, you are selling yourself.
Personal marketing coach and consultant Héctor Jiménez explains that this is a growing problem in all businesses as the public today wants to hire not just for benefits and brands, but for personalization and training. According to the specialist, the arrival of the millennium generation increased this need.
But how can personal marketing be useful in business? According to Jiménez, this concept affects both business leaders and entrepreneurs, but especially the latter. “This happens because your name and word are the guarantee of quality goods or services for the market,” he explains.
The application of personal marketing methods in business has many advantages, under different aspects. The first of these is from the perspective of human talent, as it helps to shed egos and improve the organizational climate, in addition to promoting competitiveness in a healthy way. From the point of view of the commercial department, it improves communication and presentation, which directly affects the company’s public relations.
Learn more about personal marketing tips
According to the expert Be authentic It’s the best advice to put into practice when it comes to digital marketing. In addition, it is also important to listen to your target audience, because for a personal brand it is more important to listen than to speak. “To guarantee quality, you have to be consistent in what you think, speak, feel and do,” warns Jiménez.
To help you take care of yours personal brand, the specialist gives some advice that may be useful. Check out three of them below:
Image is important, but it’s not everything
Caring for the outside image is necessary, but it is contents it that makes the difference. “There’s no point in just wearing expensive clothes. The inside is the most important thing,” warns Jiménez.
You take care
According to the expert, it is important for personnel marketing to take care of yourself so that this is the case transmitted the others. “Respect yourself to be respected and appreciate yourself to be appreciated.”
Pay attention to communication
Invest in public relation with a commercial focus is very important, whether you are an executive or an entrepreneur. In addition, it pays attention to social media and communication 2.0.