Although they initially struggled to define their customer type because they wanted to reach “everyone”, they learned where their ideal consumer was and how to communicate with them, and are currently committed to creating a digital community around their customers .
It’s always better to talk to a specific person, that person responds much better to any stimulus you give them, they feel much more identified, they are much more loyal customers.
Also, with the newly created brand, it was difficult to hire a programmer to develop a shopping cart page. For this reason, Franco and Alejandro started looking for other options that would allow them to sell online in a simple and effective way.
I found Tiendanube by googling a bit. I saw that it is super easy and that there is a 15 day trial. Beyond logistics and attention, if we had a problem or didn’t understand something, it was solved with a simple email.
For their marketing strategies to be effective, they use different techniques to engage their customers and once they know the garments or make a purchase, they find other values within the brand.
We try to make the customer stay for something else and we offer content that isn’t just about buying clothes. We’re trying to create a community. For example we have a playlist on Spotify and the idea is that on a Friday night even if you don’t have anything from Salvaje City you can put on that playlist and be a part of it.
If you were inspired by the story of the creators of Wild City, don’t lose momentum to create and promote your brand!