How to choose the best graphic design agency

It can be a little intimidating to hire a graphic design agency if you don’t know much about the design industry. Most candidates likely have the design skills needed to produce compelling results. So it’s best not to get too fixated on what you don’t know. Instead, focus on finding an agency that is easy to work with, finds creative solutions to design problems, and shows a commitment to the success of your project.

Here are ten additional tips to help you choose the best agency for the graphic design you need:

Be clear with your goals and expectations

Every successful project starts with providing enough basic information about the talent you want to attract. Make sure yours creative abstract inFind out more about your company, your project goals and the specific qualifications you are looking for. Sharing deadlines and potential roadblocks upfront in a graphic design job description ensures candidates have a good understanding of the project and can assess whether they can meet your expectations before submitting a proposal.

Identify how they think along the way

Another tactic to narrow down graphic design agencies is to ask something unexpected during the interview. For example, you can ask them to critique a competitor’s design piece and explain what they would have done differently. The answer itself gives insight into their abilities, and how they deliver the answer helps you better understand their creative process. The goal here is to see how each potential candidate deals with the unknown and thinks spontaneously.

Don’t just rely on portfolios

choose a Graphic design agency in Barcelona Relying solely on its portfolios isn’t the best strategy, especially when it comes to high-end agencies. Instead, ask candidates about their portfolio designs and what inspired them to make those specific decisions. That way, you’ll better understand how they work creatively and how you can complement them if they decide to collaborate.

Consider a test project to get started

A good way to quickly narrow down your field of candidate agencies is to offer a small sample project that would only take a few hours. This can be anything from designing a simple logo to tweaking a previous project; It doesn’t have to be a difficult task as long as it showcases the agency’s talent. But remember: you must be paid for the test project.

Request a short video conference interview

It can be difficult to get a feel for someone if you can’t see their facial expressions or read their body language in person. Instead of interviewing candidates over the phone, it’s a good idea to conduct interviews through a video call service. You’ll get a better picture of the agency and be able to share sketches and stories about past experiences in more creative ways.

Ask what is required of you

It’s always a good idea to ask designers what they want from your company in order to get the best possible results. This can apply to both physical elements, such as documentation and illustrations, and time-related tasks, such as reviewing concepts, discussing design options, and providing feedback. The more you understand the designer process up front, the smoother the overall project will be.

Clearly explain your brand and target audience

While you know exactly what your business does on a daily basis and what sets it apart, it’s easy to forget that agencies aren’t as immersed in it as you are. This is a problem because it’s almost impossible for a designer to design something if they don’t have a clear understanding of the company, brand, and audience they’re trying to connect with. Because of this, it’s always a good idea to make sure the agency you choose has a solid understanding of your company’s brand and how it interacts with consumers.

Look for relevant experience in your industry

As a consumer, the fact that the agency has experience in its industry will always be of great help. With this knowledge, you can eliminate much of the learning curve required to keep up with your business and make your project a success. It also ensures that the designer has a good idea of ​​how to connect with their ideal clients.

You need to look for more than just specific skills. The designer’s overall creativity and working style are just as important as their skills, if not more so. So, the more specific you can be during the interview process, the better the end result and working relationship.