The main screen of your Instagram profile is one of the most important places in your account: it’s where It is determined whether a person who reached your profile becomes a follower or not!
then I share my suggestions to make your Instagram profile super effective for getting new followers:
1- Make your profile picture (clearly) recognizable
My first advice is: “No” to small words. To do this, use a simplified and super summarized version of your logo.
For example, our brand name is O2 Digital, but in the profile picture we only use O2, which is recognizable in a small size. If we added the word “digital” everything would look smaller and less identifiable.
2- Use a keyword for the account name
The most important thing is that we are not only creative and representative with our brands, but also use them Keywords related to our store.
That’s because It’s the only place the Google search engine actually searches!
Besides, it will help you Any new visitor can quickly see what your brand is all about Or which category does it belong to?
3- Use an explanatory and appealing (biological) description
If you want to tell what you do, how you do it, What is your brand’s personality and what makes it different?Instagram bio is the place to be!
try to be synthetic, but descriptive at the same time (big challenge, isn’t it?). You can also try something funny and don’t stop using the most appropriate emoticons to communicate your essence.
Finally, it is important to end your description with a call-to-action, for example Invite people to visit your online store.
4- Harness the power of story highlights
This is a key item! It is well known that stories are a big protagonist of networks today, but not everyone is aware of the importance of featured stories.
Normal stories disappear after 24 hours, but featured stories never disappear!
For this reason, I recommend you create different blocks that show different aspects of your business. For example, you could create blocks with:
- The story of your brand or your story as an entrepreneur
- How to buy your products
- Your best selling products
- Pictures of your showroom, premises or workshop
- Demo videos of your products or how the product is received
- Useful information for your customers (care of your products, instructions for use, application ideas)
5- Don’t forget to take care of yours feed
It is important that the content of your publications is good, but also that someone reaches you feed (the grid with your releases, which can be 3×3 or 3×4 depending on your phone) have a certain aesthetic unity.
Some items to watch out for:
- the color palette
- The type of images we will be using
- The different types of floor plans to play with
Advanced users could play with the images Photoshop and simulate what the grid would look like with future releases.
Other tools that can be used are Planoly, Later or Preview which allows you to upload photos, play with the order and have an idea of what the feed would look like.
Remember that if you use the same filter for all photos, you add some visual unity to the feed. And don’t forget that the Filters don’t have to be as intense as they normally appear: you can choose what percentage of intensity to apply.
If you apply the same filter to all photos at 30% or 50%, the effect is subtle but the aesthetic unity is clear.
Your Instagram profile is an important place for your business: it gives you the opportunity to quickly and attractively explain what your offer is about.
If it has the right elements and is effective, you will persuade those who visit to become followers. 😉