It’s not always easy to convince people to read the news your company sends via email. With so many emails, the user can simply delete the message before opening it, either due to lack of time or simply out of disinterest. But it’s possible send an email for customers and have a good open rate result.
7 tips for emailing customers
In order to send an efficient email to customers, it is advisable to follow some tips. Learn about seven of them below and how you can improve the use of this tool.
The first step to send an email is basic but must be taken into account because it depends credibility Your business and the message you want to convey. Having your own domain (email@example.com) will give more confidence to whoever reads it. Messages that come from senders that don’t have their own domain or that of traditional companies that offer email services often end up straight in the trash.
Avoid long texts. Email for customers should be short as it is a very fast means of communication. Remember that the customer will not always have the time to read a long message. A good tip, if you want the text to be a bit larger, dividing it into is ideal short paragraphs.
When your customer opens their inbox, the first thing they see is the subject field. If you can’t make it creativityin order to get the user’s attention, the email is likely to be sent directly to the trash.
Greet the person
This is basic but important advice. In addition to showing respect for the customer, greeting them (using their name if possible) shows attention and conveys a sense of belonging Exclusivity and individuality in the sales process.
Standardize the messages
stop Pattern when sending the e-mail for your customers. Always use the same fonts, sizes, colors and languages. The lack of standardization is confusing and can reduce it credibility. It’s easier for the person reading to pay attention when they already know who the message is from and how it’s communicating.
Instead of giving a lot of information with a long and boring text, opt for short messages and invite the customer to learn more about your product. That “Call to Action” that invites the reader to participate and take action after receiving information can be very useful in this type of interaction. Make yourself available at the bottom of the email to answer any questions.
Emails with attachments are generated mistrust on user. When downloading information to the electronic device or computer, there is a risk of contamination with viruses. Ideally, companies don’t attach anything and leave all information solely in the body of the message. Do you share our tips? The first step is your own company domain. You need to be direct, maintain a pattern in the messages, and engage the consumer. Remember that following these steps correctly can help you in your search Opportunities Y retain more customers.