“Why does the consumer come to my shop?” is the big question entrepreneurs need to ask themselves in order to attract customers to their new business. Some entrepreneurs with some experience tend to forget this essential question, leading to a serious planning error.
Attract customers with the shopping experience
The question is important to better understand how the customer or target audience thinks and how this affects their decision to purchase a particular service or product. According to Daniel Zanco, from Varejo universeif the customer’s response exclusively to facts such as e.g price and convenience, the employer needs to worry. “Today it’s quite risky to have a strategy based only on price,” he warns. For Zanco, the answer to the question must be: The customer goes into the store because he likes being there. According to him, some points that providers often forget to consider, such as information and fun, can play a role good shopping experience. In addition, the loyalty of the customer to the brand, loyalty of the consumer, attracting new customers can make a difference. “Word of mouth is one of the most effective channels of disclosure today,” he says.
The high demand makes it difficult to attract customers
In a market with more specific niches and more information for customers, the consumer is becoming more demanding. Internet offers customers detailed reviews of products and services, as well as the opportunity to purchase on-line. According to Daniel Zanco, from universe Varejo, it is not the consumer that has changed, but the market. In his opinion, we are in the information age, in which the consumer has all available information at his fingertips to blogWebsites, pages to relate and social networks, cable television and Internet Reach on mobile, helped increase the level of demand and therefore the difficulty in attracting customers. “A manager before she changes smartphoneconsult 10 to 15 shop options from Internet before buying,” he explains as an example. apart from amount of informationZanco also points to another factor. Another difficulty in attracting customers, he says, is power Purchase and distribution of large networks. An example is the large supermarkets, which benefit from the wide reach to compete in different segments and even sell electronic products, such as Notebook, tablets and cell phones.
The solution, according to Zango, is adapt to this new reality Attracting and keeping more and more customers. Therefore, never stop asking yourself the initial question to better understand your target audience. This way, with the answer in your hands, you can increase your attention and increase your sales, so that the price is not your only difference.