Did you know you can use the Facebook to the earn money? The most popular social network in the world with more than 1 billion active users does not directly compensate the content producer but serves as a platform to increase sales and drive business.
To do this, you need to know the characteristics and functionalities of the network. These two tips will help you in this task:
2 tips for using Facebook in business
1. Create one fan page
Having a page for your business or brand means a direct channel communication with consumers. It is used to send news, photos, external links, product disclosures and any notices you deem relevant to your audience.
For best results you need to plan. It is important to define content goals, regularly update your page, analyze the competition, have a graphic project and customize it as much as possible.
The goal of these steps is to increase the number “like” (like) and user engagement. The number of likes defines how many fans the Page has and is used to segment your audience. Posting a message makes every user who likes your page a potential target for that content.
However, that doesn’t mean that all fans of the page will get all of yours Update. Facebook is increasingly restricting this organic reach (which is not paid) from page posts. This measure is announced by Facebook to make all the content your users receive more relevant.
To circumvent this obstacle, the entrepreneur must produce content relevantgood user engagement (likes, comments, shares) means something to the social network’s algorithm, and therefore the post deserves more users’ attention.
Still, companies shouldn’t think they can use Facebook without it Advertisement. For best results you have to pay.
One of the tools available is the Facebook Adsefficient for Promote products and services. It is increasingly used in digital marketing actions, it is responsible for the ads on the network (on the right side of the page) and in the entire “news feed” (which are shared by the selection of the page’s algorithm). Web ).
With this tool sponsored links, it is possible to advertise pages, messages and external URLs on the network. It’s not only important for those who want to sell more, it’s essential. Because Facebook is increasingly restricting the organic distribution of page shares. In other words, if you don’t advertise, you won’t reach the intended audience.
One advantage of Facebook ads is that high segmentation the target group. You can define different factors to find your consumer: gender, age, city, state, country, language, interests, device used and many more.
Is Facebook Still the Best Network for Business?
Facebook is the largest social network in the world, with more than 1 billion from active users. This number says a lot: every seventh person in the world uses this social network regularly. Without a doubt, this statistic is important in determining whether Facebook is relevant to any business. Nevertheless, entrepreneurs should not forget about other social media.
You cannot operate on all existing social networks. But it is necessary to be present on all platforms relevant to your customers. So you can decide that depending on the case Twitter and Instagramwhich many social media users also have should be part of your online presence.
Another important criterion for deciding which social network to invest in is to find out if there are any specific tools for your type of business. Pinterestfor example, offers important functions for the creative industries and has become a great ally for companies linked to fashion.