Versatile, fun and above all delicious. Cupcakes are a perfect snack for afternoon coffee, birthday parties, and even a corporate event. open one cupcake shop Now it’s a viable and cost-effective business option.
The structure of a cupcake shop
Opening stores investing in only one type of product has become a fever among entrepreneurs, especially in the confectionery market. Cheesecakes, cookies, and cupcakes are good examples as they require a small frame and they can offer higher quality products that meet the consumer’s desires and offer higher quality.
The structure you need to start a cupcake shop is not very big. First you only need one well equipped kitchen with blenders, dishes and ovens.
Then you have to decide where install the premises. Shops that work in shopping malls, for example, are often lucrative. However, these stores – even the kiosks, which are small structures compared to traditional stores – have high installation and rental costs. Therefore, it is necessary to carefully consider whether this initial investment is worthwhile.
Investing is a good place to start social media. Cupcakes are trendy foods that focus on design. Investing in differentiated language and selling online for events, for example, can be a good alternative.
Another tip is to produce various possibilities of doughs, fillings, toppings and decorations and allows customers to choose their own combinations. This will make a difference in your business.
Another way to differentiate yourself is through sales customized products. More and more cupcake shops are serving orders for companies and events.
So you can decorate the cupcakes with the company logo, decoration of a children’s party or elements thematicsuch as football, music or New Year’s Eve parties.
The most famous cupcake shop in the world
the American Magnolia Bakery It’s one of the largest cupcake shops in the world. It was founded in the United States more than 20 years ago and today has branches in different countries.
In addition to New York, the company has offices in cities such as Los Angeles, Chicago, Seoul, Tokyo, Moscow, Beirut and Honolulu. It also offers franchise options, providing an alternative for those looking to invest.
One of the secrets of this famous cupcake shop is that despite its great growth, it has never lost its quality. One of the most important keys is to produce everything by hand and bake it the same day, which is the brand’s main competitive advantage.
The recipes contain no preservatives and the Menu is renewed every six months. Although it has more than 160 recipes, it usually offers 50 to 60 in its list. The network always offers seven types of cupcakes, six brownies, six cakes, seven cookies and seven cheesecakes in its branches.
The brand gained international fame without investing in advertising. The company focused its communication in press consulting agencies. More than 3,000 articles appeared in the press in 2013 as an expression of this strategy.