Having a Facebook page has become essential to boost a business. A Facebook account allows more people to meet and interact with a brand. In this post, I will show you step by step how to open a Facebook account, how to create and optimize a Page for your business, and the difference between an account and a Page. Are you coming with me?
How to create or open a Facebook account
An account is required to perform activities on this social network. Before creating your Facebook page, let’s see what are the steps to create your account. If you already have a personal account, you can skip this step, but we recommend that you create a dedicated account to manage your business site.
1. Enter Facebook and fill out the form
From your computer or mobile phone, go to facebook and fill out the form. You need your name, mobile number or email, a secure password, your date of birth and that’s it! When you’re done, click the “Register” button.
💡 Tip: A strong password is part of it Contains NO personal data B. Date of birth, your name, simple numbers like 123. Ideally, choose a password that is easy for you to remember, but that combines the use of upper and lower case letters and special characters. For example your favorite football team, a special character and the year your first child was born. Your password would be: Manchester_97
Remember, you can change your password if you think it’s not secure or if you suspect someone might guess it.
2. Enter your account verification code
When you have registered your email address you will receive a message with the code you need to enter to continue. If you have registered a mobile phone, you will receive an SMS. When you verify your account, a verification message will appear and Done!
Your Facebook account has been created! Now all you have to do is create your Facebook page. First we check the necessary elements so that your page is ready quickly.
If you want to create a new account from your mobile phone and you have another linked account, you need to log out of your application or browser and then click on the button “Create a Facebook account”.
For even more convenience, download the Facebook app from your app store Android either iPhone and sign in with one or more accounts. This is how you have your business networks from your smartphone.
Differences between Facebook Profile, Account and Page
This is a common question people ask: How do I know if I need a Facebook account, profile or page?
A Facebook account is a personal profile where you can add friends, follow pages, and share photos, status, thoughts, and content that you find interesting. Instead, a Facebook Page is a business or commercial profile where you share content and interact with people through Messenger and comments on your Page.
A Page cannot be added as a friend, it can receive likes from personal profiles. So if you want to have a business profile, you need a page.
📌 Note: You don’t add people or friends to a Page, but it is linked to a personal account where you can add people and like other Pages.
Elements to create a Facebook page
1. Profile photo
Choose an image that represents your business and allows people to identify you as a brand on this social network. We encourage you to use your logo. That Facebook profile picture size must have the following measures: 170×70 pixels.
2. Cover photo
An image related to your company can be an attractive photo of your flagship product or simply an image with your main color. Let your creativity take over your mind and body! That Cover photo of your Facebook page must have measures 820×312 pixels.
If you prefer, you can upload one Facebook cover video with the measures of 1250×312 pixels and a Duration between 30-80 seconds.
3. Information about your company
Prepare this information to make it faster. You will need the name of the page, which will be the name of your brand, as well as your company’s category (you can add up to 3 categories) and your company’s description, here you can create a condensed version of your mission, vision and values.
4. Your WhatsApp Business number
With this information you can connect your Facebook account to WhatsApp and add the button to your Facebook page and receive messages in one place and create ads on this messaging platform.
If you don’t configure it now, you can do it later.
How to create a Facebook page for your business
Now that you have everything up and ready, let’s look at the steps to create your Facebook Page.
1. Sign in to your Facebook account
Enter your Facebook account with your email address and password. If you don’t have a Facebook account, you can check the first topic of this post.
Click on the “Menu” button of your Facebook account, it’s the cube located in the top right corner of your account.
3. Select the Page option.
In the menu that appears, click Page in the Create section. Clicking on this will take you to your company page.
4. Fill out the form and click “Create Page”
Fill in your company’s information data: name, category and description of your brand and click “Create page”. Congratulations, your page is now set up!
5. Finish setting up your page with photos and remaining information
Add your profile and cover photo to finish setting up your Page. That’s how quickly we set up the Facebook page for your company. Now you can start your Facebook social media plan and strategy.
How to optimize a Facebook page
You can optimize your Facebook page for better results. It is possible to include additional information such as website or online page, the location of your physical store or business premises, opening times, telephone number and a call-to-action button (or call to action).
This information increases the trust of the people who visit your Facebook.
Activate the call-to-action button on your Facebook page
Go to the penultimate step of your account settings and click on the “Add” button.
Choose the option you want to configure on your Facebook business account button. For example, if you want to add a button that will take people to your website or online store, all you have to do is select that option and add your store’s link.
If you don’t have a website or online store, you can try Tiendanube for free for 30 days.
share your page
Share your page with acquaintances, friends and in business groups. This makes it easier for you to reach the right people. If you already have customers, ask them to give you an opinion or review about their buying process or the quality of the products.
How to change a Facebook account to a Page
Technically, you can’t change a Facebook account into a Page. As we saw when creating a Page, a Facebook account is required to create a Page. Before you could migrate a personal Facebook account and turn it into a fan pagebut the option is no longer available.
Now that you know how to create a Facebook account and page for your business, don’t wait any longer and start being present in the digital world. If you liked this post, don’t forget to subscribe to ours Newsletter Get information and the best content for entrepreneurs every week. 💙