How to run Christmas promotions for your online business

The holiday season is here and with it one of the most anticipated shopping seasons of the year. It’s a great time to prepare your online store with Christmas promotions that will allow your customers to buy all their gifts and of course get some rewards.

What promotions for Christmas?

You still have time to decide what promotions you want to run this Christmas and offer great experiences to your customers without jeopardizing your profits. Here are some ideas for you.

special Christmas sale

Use the magic of this time and create Christmas advertising on your website and announce the Christmas business. Define a period in which you grant special discounts and seasonal products.

Group your products by price or category to help your customers choose the best gifts based on what they are looking for, e.g. Remember that most people are gift seekers and have a specific budget to make their choice easier.

gift cards

Gift cards are a good strategy for two things:

If someone comes to your store looking for a gift but isn’t sure what to give them, a good option is to buy a card that you can use later.
The person receiving the card typically spends more than the card amount, which means more revenue for your business.

They are easy to implement and can bring you great benefits. here You can easily create some designs and a good technique is to foil them or create specific codes to use when purchasing.

Minimum order discount

Another good Christmas promotion is to offer discounts on minimum purchases and to determine your discounts we recommend that you first define your pricing strategy for the products you have in season or that you intend to sell and from there know what discount you can offer and what will be the minimum amount your customers will have to pay to access it.

Be sure to create a promotional campaign before the beginning of December so you have enough dissemination time and your customers can anticipate their purchases.

Free Shipping

It is currently very attractive that you can manage free shipping for your customers and plan a strategy with specific products or price range so that your profits are not affected.

💡Tip: If you have a product that you know can be a star for the season and one that you will struggle to sell throughout the year, you can create a free shipping strategy for both, and your customers too bring to buy it by taking advantage .

reward for your purchases

Reward your customers for their holiday shopping and build stronger brand loyalty. In this case, your strategy can be split in two ways:

Give away e-coupons for future purchases, or let them earn points that they can later exchange for free shipping or other products.
Offer a Christmas gift with every purchase. This can be a physical detail or a product from your store that is made available to them free of charge.

Christmas gift

Giveaways are one of the most common and accepted promotions on social media as they represent a great opportunity for your brand to spread and gain an audience.

These promotions award a prize through a dynamic that involves participation from your followers and can give you exposure benefits to new audiences.

💡 Tip: to learn how to make a great giveaway, we invite you to read this article where we explain it in more detail.

Selected Fan Awards

The holiday season is a good time to recognize the loyalty of your followers. Those fans of your brand or product who spend their time recommending you and sharing or interacting with you.

Use the festive and shared mood to reward them with a special gift that can range from public recognition on your business networks to sending a small Christmas present that they will surely post on their own networks.

When you give a gift to your most loyal followers, you create even more loyalty in them and you can increase your communication with them and with your community in general. Remember that your social networks are a great tool to start your own “tribe” and if you usually reward your followers, your tribe will surely grow.

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What do you have to consider with your Christmas campaign?

Now that we’re talking about different types of Christmas promotions, let’s think a little about what you need to consider to ensure your Christmas campaigns are a success, whichever promotion you choose.

1. Define the promotions

Depending on your inventory and what you want to move more of these months, choose the type of promotion you need. It’s a good time to review what you’ve found difficult to sell and add it to your strategy.

Set specific targets either by product, by expected quantity or by inventory and make sure you can meet the exact demand you want to generate.

2.Select your target audience

The most recommendable thing for Christmas promotions or campaigns is always to segment your customers well. You can create specific lists by average purchase receipt, number of purchases, or even geographic delivery zones to better customize your promotions.

Defining your audience also gives you better visibility of the tools you can use to launch your Christmas promotions, for example what will you launch via email and what will you launch via social media? How will you convey the message to each of your channels to adjust?

3.Plan your campaign

Create a publication and action calendar in which you define dates, means and messages. You can get your bearings by thinking of three phases: anticipation, promotion, and post-holiday sales.

In each of the phases, define the means by which you will spread, what messages you need to spread and what the objective of each promotional moment is.

It’s also a good time to think about the budget you’ll allocate to your campaign and what you’ll need in terms of design and content to cover each stage.

4. Start and measure

It is important to measure the results of your campaigns, preferably in stages, ie what were the approximate results in the expectation phase, what were the actual sales figures and what were the sales results later. This will help you avoid future promotions and also know which of them is most successful with your specific target audience.

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Creating holiday advertising strategies gives you the opportunity to not only increase your sales, but also to get closer to your customers, increase your brand reputation and offer your shoppers a great experience this holiday season.