If you want to know how to sell augmented reality or 3D augmented reality software, in this article I’ll help you organize your ideas to achieve what you want.
Most likely, like any curious entrepreneur, you have done your research and know that augmented reality is a very good option.
However, you still have more to learn and in this article I will explain how to sell your 3D augmented reality software.
We’re not going to base it on selling augmented reality software, but if it’s another type of software you want to sell, this model we’re developing can help you as well. What’s important is that you know how to organize your ideas!
I’ll do it with a great tool, the Canvas Model! It’s an outline to help you land your ideas and take shape in a graphic and then become a reality.
Since we’re going to talk a little bit about sales, I would like you to watch the following video, which explains what you should know about marketing.
This is done in a very clear way, so it will be very helpful for you to understand the rest of the article and our Model Canvas.
what is the market What is supply and demand? Which is the product? How do we define our customers? You see, it was important to watch the video! Now we’re going to sell your 3D augmented reality software with our canvas model!
What is the canvas model? – How to sell software
If you really want to learn how to sell software, augmented reality or not, you should learn what the canvas model is. It’s a tool designed for entrepreneurs like you and me to help us organize our ideas in 9 very simple steps.
Then I explain them one by one based on our business i.e. Augmented Reality, without confusing this with virtual reality.
Augmented virtual reality or simply augmented reality is the combination of the real world with the virtual world, creating a mixed reality through a technological device to enrich people’s visual experiences.
But as I said: You are free to decide which software you want to sell. However, if you want to sell augmented reality, this post is perfect for you. But it will help you too.
Steps to Create a Canvas Model – 3D Augmented Reality
Before you start, I want you to know that augmented reality can be used in many fields, so you can get a lot of benefits from it.
As an example, we will only give one example to be able to build our canvas. Don’t limit yourself! there are many sectors. If you don’t believe me, check out this infographic.
How to Sell Software: Canvas Mockup for a 3D Augmented Reality Business
Now yes! Let’s begin!
Module #1 – A value proposition is the most important answer to how to sell software.
In this module we will define what product or service we will offer? What need or problem will we solve with our product or service?
And we must do this by making it very clear that we are the best option to solve this problem and that no one else will be able to offer results like ours.
Our product will be software that will allow us to create a sort of 3D augmented reality catalog with the products that will be sold in a furniture store.
Eye! I repeat! It is just an example as there are many areas where this technology can be applied, as an example we have augmented reality in education, tourism (software to promote a place), exhibitions in museums, etc.
Let’s continue with our business:
The idea is that when furniture stores put their products up for sale, not just a simple image is shown, but buyers can use a mobile phone to see what their home or office would look like with it.
This answers questions like:
- Does the color of this piece of furniture match the color in my living room?
- Is this desk too big for my office?
- Would it be convenient to have this display case in my room?
And as if that wasn’t enough, we give a solution to two problems:
- First, buyers can see what furniture will best fit their space because they will see everything very real.
- Our customers (companies that sell furniture) will have in their hands a new tool that they will certainly benefit from. Why?
Because their buyers will be happier and more confident in their purchase. It is very important for them to have satisfied customers!
Here’s how we start building our canvas mockup:
Not at all, there is still a long way to go. It’s hardly one of the things we need to do, but it’s the base! However, there are other points we need to learn. As such?
- Define our customers well (customer segmentation).
- Establish the most convenient ways to reach our customers (sales channels).
- How can we fall in love or better known as “customer relations”.
- Where do we get income from? (sources of income)
- What do we need? (key resources)
- What should we do? (key activities)
- Who can help us (key partners)?
- What should we invest in? (cost structure)
So I invite you to look at our second part, which will be full of very interesting points. Would you like to learn how to sell augmented reality software? then don’t miss this beautiful series:
Thank you for reading us.
Until next time!