Do you know how to start a coffee shop? In this article I will show you. So pay close attention that you can start your own business with this information.
Are you in the entrepreneurship wave of starting a canteen? Let me tell you, you’re on the right track. Coffee is the most consumed beverage on the planet. It can be taken at any time of the day, it invites people to meet, chat, socialize, have a different time. One could say it is “the social drink par excellence”.
How to set up a cafe Let’s see!
Setting up a cafeteria can be a simple business. We may even think that coffee sells itself. But the success of your business depends on how original or innovative your idea is, so it’s important that you familiarize yourself with this product before creating your business plan.
#1 – Research the market
It is important that you start a market research process. I think it’s the main answer on how to set up a cafeteria. But don’t let that put you off, you don’t need to hire an expert if your budget doesn’t allow for it.
Market research allows you to find out the purchase and consumption trend of your product, in this case coffee, and of course to note the establishments that are innovating in this field. Use social networks as they are an excellent tool for information. That your research is not limited to the geographic area in which you live. Analyze this market in other countries.
All this information will allow you to strengthen your business idea of opening a cafeteria, which should be the most important investment before the monetary one. The investment of time allows you to know in detail the activities of your company. At this starting point, it is important that you document yourself and learn a little bit about your star product, ie its features, benefits and attractions. All this will make you more confident when setting up a canteen.
Research the following:
- Who are your competitors?
- Which cafes are sold at the weekend?
- What is the best selling coffee shop in your area?
- Why does this cafe sell the most?
- What are the weaknesses of these cafes?
#2- What kind of coffee will you use?
At this point, you need to be clear about what type of coffee you will be using: local, whole grain, processed, regional, imported, among others. It is even important to learn to distinguish the smell produced by each of them, the degree of acidity; I invite you to find out a little more about the so-called “Coffee Flavor Wheel”.
This allows a full discernment of the effects that each of them will have in stimulating the taste buds on a larger or smaller scale, and refines your sense of perception of the different aromatic sensations thereof.
This point can go hand in hand with the previous one. Since you both have an idea of what is more convenient to sell. If you look if we are related to the questions of the market study, we will know:
- What flavor or type of coffee to sell at the weekend?
- Likewise, we will know if there is a type of coffee that is best in coffee shops.
On the other hand, we will be able to see the weaknesses in general (including taste) that other cafes have to improve ours. This can lead to a service or taste that the customer wants but cannot find. We are your best alternative!
#3- The business plan
If you are already clear in the documentation, it is time to create your business plan: the first thing to do is: define your goals very well; what goals you want to achieve and set deadlines for each. Remember to set specific goals that you can achieve given your skills, resources, time, and finances.
In order not to expand on this point so much, I recommend you read the following class. You can use it to create your business plan. In fact, it’s a very direct answer to how to set up a cafeteria.
5 components of a restaurant business plan
#4- Build your brand It’s important!
Next, you need to put all your innovative and creative efforts to create your brand. To do this, you need to define the concept of your canteen. Also the environment in which you want to stand out in the competitive market. For example, think of a bookstore cafeteria. The atmosphere of a bookshop invites you to browse the shelves in a relaxed manner.
Have you thought about setting up an ecological canteen? Today, the use of organic products is a trend that has taken an important place in people’s consumer interest.
Can you imagine a cafeteria with a gallery of artworks or a vintage cafeteria? The term vintage is very fashionable, it refers to the old with the inclusion of current, modern and avant-garde elements. With these examples, it’s up to you to create the best concept for your brand. Remember that the most important thing is that everything has to be aligned with your original idea.
#5- “Pack up as far as the ceiling goes” – Define your resources
Next you need to define the human and financial resources, there is a popular saying that goes: “pack as far as the ceiling will go”. You should avoid borrowing as much as possible, spending more than you have, or at worst compromising your actions beyond your ability to pay. This creates stress, worry and, in the worst case, bankruptcy. And that’s not what you want, is it? The ability of the blanket to grow depends on hard work, effort and planning based on your set goals.
The financial budget must include, among other things, the costs of any loans, fees, trademark applications, permits, wages and salaries, rent of the premises.
#6- Market Strategies and Customer Loyalty
Finally, you need to establish marketing and customer retention strategies. Create a commercial infatuation similar to the effect produced in humans: like the wooing a gentleman makes to his lady to obtain a promise of love “till death do them part”. Using this simple example, I can now explain to you a little more what commercial infatuation is all about.
Most traditional businesses view their customers as profitable entities. On the contrary, successful companies focus primarily on making the customer feel satisfied with their needs and desires and also manage to build an intimate/family relationship.
This goes so far that this client feels part of the company, they become your advocate!, with the result that you will have an excellent base of loyal fans in no time. I say this because each of them will generate very positive, inspirational and motivating content for future potential clients. So encourage them to consume your products and abandon the competition. Can you think of it?
Use all possible platforms that social networks offer you: Facebook, Instagram, Twitter, WhatsApp, Youtube connected to your project. Design advertising campaigns linked to your star brand: coffee and other products linked to your cafeteria, don’t forget to stand out in the photos and videos you use to achieve your goals.
Aspect that you should consider if you are interested in setting up a canteen:
If you want to build a successful canteen, you just have to pay attention to everything we have shared. And if that wasn’t enough, we leave you with other tips:
- The location of the cafeteria must be strategic. Do not place it hidden, but on the contrary, where people can move and see your product.
- It’s good to offer low prices as long as you don’t sacrifice quality. It all depends on what you want to bet on or what your audience appreciates the most. These are things that vary and are worth investigating. Does your potential customer prefer a coffee that’s a little pricey but innovative, quality… different, or a rich but cheap coffee?
- Make a real opening, make some noise.
- Giving a coffee sample is a very good idea if your product is good and nobody knows about it. It helps you attract potential customers.
Start planning your business now!
And remember, your business idea must innovate and shine and appear in the latest market trends, and why not, be the pioneer of a new trend! All that remains is to take risks with solid and planned steps, success is surely waiting for you just around the corner.
Without further ado, I can only say goodbye. But not without telling you that I will leave you some very interesting articles as a recommendation. Without further ado I say goodbye, a hug! Until next time!