I share what we called beauty salon ideas. If you are interested in getting started in this business these ideas will be very helpful for you to succeed.
We’ve said many times that a beauty salon can be a good business. So much so that we have written several articles designing business models for hairdressers, makeup salons, nails, etc.
If you are interested in these business models, what should you do? I leave you this article where the keys to setting up a beauty salon, be it mixed or from a specific sector, begin:
How to start a beauty salon – 10 key points
This time we want to reinforce all of these elements. Well, we are going to share some ideas that will make your beauty salon more attractive and consequently more successful.
So, if you already have or are thinking about starting your own hair salon, makeup salon, nail salon, I invite you to design your canvas mockup (above article) and read the following ideas that will surely make your business a better one course will be given.
7 beauty salon ideas:
Without further ado, I am sharing with you these great ideas for a beauty salon that will impress your clients and yourself.
#1 Work by appointment:
If you have read our canvas models about beauty salons, you know that we recommend working by appointment. Why? Because nobody likes waiting.
So if you tell Fabiola “See you at 10,” she can do something else and not have to wait until she sits down at 9. This brings two advantages:
- She wastes no time.
- We have fewer people in our shop.
But everything is not so simple. We have to tightly control schedules, so automated software wouldn’t be bad!
#2 Open a space for companions:
Waiting in a beauty salon is not an easy task, not so much for the client as for his companions. And even if you implement an appointment system in your company, if the client has an escort while the girl gets the job done, the client may get bored.
So I recommend you set up a room where companions can converse. It can be a kind of living room where the companion can watch TV, sit comfortably, read magazines, surf the Internet (Wi-Fi) and even have a drink or something to eat.
#3 Give away a ticket for every purchase of your services and raffle off a voucher:
This is one of those beauty salon ideas that many ignore…
…Although raffles are used as a promotional tool, this time we can use them to add originality to our business and even make it fun.
It would be something like “You give all customers a ticket and at the end of the month you draw”. You can offer the winner a free haircut or face wash, nail pose, etc.
One way or another, this will bring your business a lot of exposure and strengthen the relationship with your customers.
You can specify an amount that will be used as a reference for the customer to draw a ticket, e.g. E.g.: “Anyone who spends more than X euros on our services or products wins a ticket, and whoever spends more than XX euros (higher) wins two tickets”.
#4 Decorate like you’re serving a princess:
Come on, look, the decoration here is very important. Make your customers feel like a real princess, model or TV actress.
You can keep all the products you use in the customer’s line of sight so the customer knows you are applying it to their face, hair, etc. Also, it looks very professional.
Similarly, pay close attention to colors. It is strongly recommended to use neutral colors on the walls and bright colors on the accessories and other decorative elements.
Use good lighting, this not only makes your work easier, but also gives it a very, very! professional for your store, makes it look like the place where movie stars get ready (dressing room).
Surprising customers visually is an excellent strategy. So keep these tips in mind.
#5 Play with the offers.
If we play or experiment with the offers, we can discover very good formulas. So I encourage you to play and combine your services.
For example, offers on special dates such as “If you bring someone else to purchase one of our hairstyles, we will give you the third one for free!” I mean 3 hairstyles for the price of 2”.
You can offer washing, styling and drying at a lower price compared to individual prices. The important thing is that you never let your store offer only the bare essentials, but always have something that draws attention.
There is a website unrelated to this topic but it caught my attention. It’s publisuites that sells mentions, reviews and articles for blogs. It happens that they have almost made it a habit to make offers and discounts.
This attracts a lot of attention because it happens very often. And almost that customers and users are always on the alert and say, what will publisuites surprise us with this weekend?
This is how your business should be, create that magic and earn the glory of a beauty salon that plays with their offers every day.
#6 Offer home delivery.
Not much to say here. But adding this modality to your services not only makes them stand out, but also helps you get more customers because you offer convenience!
And more than a pleasure that the client wants to give himself, this modality is a necessity, there are already situations in which it is necessary for the person who is going to do the haircut or make-up to adhere to a specific one location. For example, beauty events, fifteen years, weddings, etc.
#7 Combine points 6 and 7.
We can combine the modality of home services with the “Play with the offers” point. Imagine Patricia turning 15, but obviously she won’t be the only one at the party…
…so it would be great if you made a good deal that included her and a few others. This is how you make hairstyles for her, her mother, sisters, friends… (for example).
This way they have more convenience and a better price while taking advantage to attract more customers.It’s not just the quinceañera anymore, it’s a bigger group!
#8 Take referrals seriously.
Nobody is better suited than your customers to recommend you to other customers. Imagine you have 10 clients and everyone recommends at least one to you. What would the result be?
You no longer have 10 customers, but 20 potential customers. And that “even without wanting to” because there are always customers who recommend us to others. But if we make sure they really recommend us, we’ll get better results.
For example, if you visit Sofia, explain to her that you have a new recommendation system. That when a customer brings you, you wash her with a hair dryer or something.
Do not leave the recommendations to the customer’s decision, but take care of his motivation.
What are you waiting for?
Put all these beauty salon ideas into action that will surely turn your business into something very original and eye-catching. Here’s a summary of what we shared.
Beauty Salon Ideas:
- Work by appointment.
- Open a room for companions.
- Give each customer a ticket so they can enter a raffle at the end of the month.
- Decorate like you’re hosting princesses.
- Play with the offers.
- Offers domestic services.
- Combine points 6 and 7.
- Take recommendations seriously.
So if you have a hair salon or work in any other field of beauty these ideas will be very helpful for your growth. So worry no more and get to work.
Without saying more, I say goodbye for the moment. Until next time!
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