Improvements in a company! On this occasion, I’m sharing some tips for improvements you need to make in order to succeed and excel in your business. So pay close attention because it is the beginning of a new phase and must therefore bring new challenges.
As they say out there, we need to do new things to see new results. That’s why I leave you some recommendations that for some it will be something new, for others not so much, but there is always something to improve, so it’s not bad that we innovate.
It is important to mention that these tips are based on what according to Kaori Nakamoto, Marketing Manager for SMEs at Google Mexico, are the tips to achieve our goals. I read his material and made my own conclusions, which I share below. It will be very helpful for you!
Improvements in a company Action required!
Improvements in a company are necessary measures in every company. There is no company that can say that it doesn’t need to make changes or add new things because it’s already perfect. Well, the very fact that we are in a changing world forces us to analyze the market, new technologies, marketing strategies day by day… to see what we should use.
Not even companies like Facebook, Microsoft, Apple, Amazon… can say that, so neither can you and I. So I’m sharing some tips that I hope will be of great use to you.
1- Think of the consumer
I know you started your insurance business with the consumer in mind, but maybe not. But right now, it’s time to get back to that thought.
So are you asking what my consumer needs? Could it be that I am contributing something valuable with my company? What could I do for him to help him a little more?
These thoughts will no doubt give you an answer as to what you need to do to get more customers and keep the ones you already have.
2- Design a prototype
Based on the results of the analysis we conducted earlier, ideas will surely emerge. These ideas are good for testing. So I invite you to design one prototype, not to be left alone with words or ideas. It’s normal to have doubts about whether this will work or not. But remember, it’s a prototype, a test that does a lot to improve a company.
3- The customer’s opinion
This prototype needs to get into the hands of the consumer. As I said before, you can do it hesitantly, but it is important that you do it.
You can make it clear that it’s a prototype, you can even offer it to your best customers for free. However, it is important that you secure the opinion of your customers, i.e. the feedback. That way you know you need to improve or leave it as is.
Up to this point we can say that we ensure the creation of a pleasant product or service for the customer.
4- Write the business plan and strategies!
It is important that you look at your business plan again. And above all writing new strategies (there is always something to improve). If possible, establish new strategies every year.
If you have this in writing, you will tell your investors, partners… that your company is worth investing in because you are not standing by and doing nothing. But you always strive to enter a new phase.
On the other hand, updating these plans and strategies will help you achieve more effective results. Because it is possible that many things have changed today that you considered a year ago. So it’s important to keep everything up to date, and every start of the year is a good time!
5- Digital plans
If you don’t have it, you must create it, and if you have it, you must improve it. It is important for you to know that more than 90% of consumers prefer online businesses or at least are supported and appear on the internet. So try to appear on Google Maps, on advertising websites and, of course, activate your social networks and websites.
If you already have all of this, then you still have a long way to go, but that’s not all. You need to strategize to improve your positioning and online brand.
6- Be careful with stress
If anything is inevitable, it’s stress. However, it is something we must learn to control and reduce as much as possible. Anyone who wants to grow as a company needs a good balance between private and business life, between work and breaks.
While it is true that you have to work hard, it is also very true that you have to share with your family, friends, co-workers, etc. So it doesn’t hurt that your plans include a vacation, a schedule that allows you to rest and avoid stress as much as possible.
7- It’s not always that you’re not capable…
…but that’s a lot for one person. You have to understand that. That doesn’t mean you have to know everything or have direct control over absolutely everything. On the contrary, a good leader and entrepreneur is one who accepts that they need help and delegate tasks.
So, to save you a little work, I invite you to trust other people and accept any help you can get.
Do you dare to improve your business, your company…?
I hope your answer is positive. And it is that improvements in a company are undoubtedly measures that take you to a new business and entrepreneurial level.
So avoid falling into routine, take comfort… and work hard to achieve greater success. Furthermore, this is not something that you should only consider at the beginning of the year, but something that we have to do from time to time.
There are things that need to be improved every year, others that need to be improved every month, every week and even daily. It’s about knowing what things need to change and what things need more time to know if they need to change.
Without further ado, I can only say goodbye and wish you every success. A big hug! See you next time!