Good service can boost sales. Poor attention scares customers away and harms the company’s name. For this reason, suppliers and employees with customer contact must be trained and trained regularly. According to consultant Marcelo Baranski Feres, good service is “the best way to have a successful negotiation”. According to him, in order to improve the relationship with the customer, the employee must:
- like what you do
- Hear with ears, eyes, gestures and brain.
- Formulate questions that guide the customer’s need to the company’s offer.
- Be factual but respectful.
- Be careful with prejudice.
Have a good relationship with the seller
If your company has one or more employees responsible for sales, building good relationships with them is essential. For Professor Alfredo Meneghetti Neto of the PUCRS Faculty of Economics, this is fundamental that the relationship is transparent Y that the seller feels stimulated to increase sales.
“The businessman must have in his salesmen the representation of the company. He has to delegate a lot,” explains Meneghetti. “You can set metrics for each seller and have them look for an increase in sales volume.”
Invest in mindfulness training
One of the main problems related to the attention of a company is the employee turnover, indicates the teacher. The faster you switch successive suppliers, the more difficult it becomes to find employees who understand how the business works and make life easier for the consumer.
Instead of quickly ousting sellers who don’t meet expectations, the professor recommends invest in education. “It is necessary to invest in the seller, to build a relationship of trust and transparency. Pretend to act in concert with the entrepreneur because that is the key to business development,” he says.
Meneghetti adds that an employee needs to be informed about everything that is happening in the company. “The salesperson needs to know everything that is said about the company – the difficulties, the inconveniences with suppliers, the company’s business problem, the segment in which it operates, the competition. It’s like being a mini-entrepreneur,” he emphasizes.
attention to service
At the same time, it is important that aftercare, the seller transmits opinions, demands and criticisms to the entrepreneur positive and negative feedback from customers. “When the customer makes a comment, that comment is key to the deal. If something is missing in any segment, the customer informs the seller, and he has to inform the entrepreneur so that he can offer this product,” he says.
It is important that for every successful sale, and especially for every failed sale, the company receives something in return from the customer. “Companies can develop through an uncompleted sale,” says Meneghetti. “The seller must have this good relationship between orientation, offer and knowledge of the goods.”