Shopping malls, gyms, airports, elevators. Due to the large streams of people, rooms like this are now the goal of a advertising constantly worried about shocking the public. Advertising in these places is a market trend today that bears the title media inside.
This type of advertising is an investment opportunity for companies looking to make contact target audience very specific, present in a wide variety of institutions. But if you have doubts about investing in this trend, below you will learn how it is done and what are the advantages.
Indoor media segments the public
One of the main advantages of this advertising is the easy segmentation of the public in the distribution of brands, products and services. But how does that work in practice?
If you frequently visit airports, commercial buildings, gyms, public transport, or other closed places where there are constantly crowds of people (even if there are queues), you’ve probably already come across advertisements in these establishments, and there’s a reason for that: Advertisers handpicked these venues.
After all, those who do advertising observe where the people they want to reach are Advertisement. Age, gender, consumption habits, customs and socio-economic conditions are then analyzed.
With this information in mind, advertisers plan the most appropriate way to communicate with a specific audience – namely, advertising more effective. In this way, the indoor climate is present where the target group is. So if you want to target advertising to a specific audience, you should consider investing in this type of medium.
to promote technology
Depending on the needs and goals of the audience to be reached, different formats can be used to create indoor media. However, one of the most commonly used means is the Digital, which increases the impact of this type of advertising. Technologies such as electronic displays, televisions and screens are options for promoting brands and products in institutions.
However, aids such as stickers, boards and table displays can also be used.
Indoor media: market trend
Every year this area of advertising media grows, advertising finds new ways to adapt to the market. In São Paulo, for example, this was an alternative found by advertisers faced with the Clean City Law that have come into force. The then new legislation banned outdoor advertising in the city, such as billboards. In addition, it regulated the size of signs and fences of commercial establishments in the city. In this situation, companies using these resources had to adapt and switch to the media inside there was a way to do that.
As the sector grew, the need to create something arose Pattern of formats and regulation standards with a code of ethics. For this reason, the Brazilian Association of Indoor Media (Abramid) was formed, which has several affiliated companies.