Instagram feed: what it is and how to make the most attractive

That Instagram feed is the dashboard that displays an account’s posts in chronological order. This is the first screen users will see of your content, so it is an important tool to gain followers and get more people to know your brand!

Social networks are perfect communication channels to advance any business idea. Over the years, the user profile has been the letter of recommendation for content creators and companies looking to publish their work.

In this text I will tell you all about them feed from instagram, a feature that will help you gain followers and attract potential customers to your business. Let’s see what it means and what you can do with it! 😎

What is the feed from instagram?

That feed from Instagram is the view each user has of all publications created by people, companies, or influencers What’s next. In other words, Instagram feed it is the grid that organizes the content we generate in the social network.

This is one of the essential elements of the social network and can help you get new followerstherefore, making a good first impression is crucial for your image, video or Kitchen sink stand out from the others posts.

💡Top: If you want to get good results, take the time to design a feed from Instagram that stands out This will get users to visit your profile and learn more about your brand.

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What can be published in the feed from instagram?

inside feed from Instagram you can see all the formats of the platform: photos, videos, IGTV, carousels and roll. I will share the characteristics of each below. so you can develop them properly. 🚀

1. photos
2. videos
3. Instagram TV
4. carousel
5. roll

1. Photos

The recommended size for images on Instagram is 1080×1080 pixels, which is square.

The platform allows you to upload photos horizontally or vertically up to 1080×1350 or vice versa, but don’t lose sight of the fact on Instagram feed They will look square.

2. Videos

The popular video format allows you to upload content up to 60 seconds long.

Again, the recommended size is 1080 × 1080 pixels. As with images, if the content you need to upload is horizontal or vertical, the limit is 1080 × 1350 or vice versa, depending on the orientation.

3. InstagramTV

This is the long video section of the social network. By uploading content here You can decide whether you want to share it or not in the feed from instagram.

In this case, the measurement must be 1920 × 1080 pixels or vice versa (depending on whether it is a portrait or landscape video) to fill the whole screen.

💡Tip: although the social network allows it, I do not recommend posting square videos since you are not using 100% of the screen of mobile devices.

4. Carousel

The Instagram carousel gives you the option to upload more than one photo and/or video in the same publication. Put simply, you can combine content into a single post and followers access it by swiping to either side. Very useful, right?

There is Studies on the Instagram carousel showing that It’s the format that matters the most engagement (i.e. audience engagement and interest in your brand) is currently being generated.

The platform allows uploading up to ten photos or videos to each carousel. However, the amount of slide or slides is between two and three (which gives you a 1.90% engagement rate) and even better between eight and ten (where the percentage increases to 2.07%).

5. Rolls

The star content of the moment is without a doubt this Kitchen sink from Instagram. This short videos in portrait format They make it possible to reach new audiences as they are revealed using a special algorithm designed specifically for this purpose.

Here you can use the songs or audios that are trending to reach more peopleGenerate reproductions and, of course, attract the attention of users who didn’t know you yet and who can follow you.

feed Instagram: How to create one that grabs attention

Now that you know in detail what the feed from Instagram, I am sure you are already thinking of many measures to improve your content marketing strategies.

1. Plan your content.
2. Follow your color palette.
3. Don’t forget the stats.

1. Plan your content

All strategies in social networks are accompanied by a very broad content plan. By defining the steps to follow, you can reach the relevant public for your business.

If you already know the ideal customer or buyer person your brand is aligned with, the next step is to think the goals your releases will have.

For example, if your goal is to generate engagementpublishing motivational phrases, useful information for the user or related to your specific market can be a good strategy to achieve this.

Finally if you think of posting frequency, the first step to success is to plan each action. I invite you to download them Social Media Calendar that we design especially for you. You will love it! 😎

2. Follow your color palette

The colors you have chosen for your business are a very powerful resource build brand awareness. For this reason, the tones must be consistent across all your platforms: social networks, online store, NewsletterEtc.

for maintain an aesthetic lineto work with Templates for Instagramthat is, pre-elaborated designs that you can adapt to the type of content you want to publish and the characteristics of your business.

Do not forget the importance of editing your photos and videos to: a feed esthetic. There are apps for entrepreneurs that can help you get incredible results.

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3. Don’t forget the stats

Although this point has nothing to do with the aesthetic part, it is very important to have on the radar. By reviewing your profile’s key stats, such as: Reach, impressions and interactionsyou can decide What is the format that draws more attention from your followers and future customers?

To check them, follow these steps:

• Click on your profile picture located in the lower right corner of the application.
• Go to the section of Statistics.
• Define the time period you want to measureit can be seven, 14, 30 or 90 days.
• Click on publications to view the content feed in the selected period.

📌 Dates: when you consult the publications, By default, they are organized by areabut you can also check: Product Button Clicks, Comments, Impressions, Post Interactions, Likes, Video Views, Follows, Tap Mail Button, Tap Send SMS Button, Tap Call Button, Tapping on websites, saving address taps, shares, saves and product page views.

types feed from Instagram: 6 original ideas

There are no limits to creativity and even if it is a simple grid, There are endless design possibilities feed nice instagram! Many brands use this board format to create images that complement each other and form a larger design.

I bring you six original ideas for yours feed from instagram, aiming to inspire you to choose your favorite to enhance your brand. Here we go! 🚀

1. feed XL
2. feed horizontal
3. feed vertical
4. feed with edges
5. feed by color
6. feed chessboard

feed XL

this kind of Instagram feed This is accomplished by trimming a design so that each of the fragments remain in the posts. In this way, an overall picture emerges when entering the biography.

💡Tip: Keep this in mind when creating new releases You run the risk of the XL picture losing its order with every update you make.

feed horizontal

In this case, each row of the grid from which the feed from Instagram have an inner connection. That means heThe three images that form a horizontal line, for example, share the background and are therefore connected to one another.

feed vertical

Here the same logic is kept as in the previous point, but for the columns of the grid. For example, the centerline may contain phrases; the left, close-ups of your products; and on the right varied photos of your articles.

feed with edges

This kind of feed is characterized by the inclusion of frames in publications. They can be any color (many use white just to separate the images) or with an illustration or pattern.

feed by color

Whether your content consists of illustrated images or photographs, the idea here is to maintain a color criterion. When choosing your color palette, you can choose the tones you want to emphasize to keep in your releases.

feed chessboard

This proposal for Instagram feed It gives you a lot of freedom to plan your content. The idea is to alternate the type of content one by one so that the grid is composed like the white and black squares of a chess board.

Conclusion

after reading this Best Design Guide feed from instagram You can strategize to make your brand more attractive, improve your metrics, and of course attract potential customers.

Always remember that any publication you create, regardless of format, It’s an opportunity to generate a sale so someone knows what you’re selling and build a community to recommend you. Therefore, devote the necessary time to plan and execute each piece of content, measure the results, and adjust the process to get better numbers.

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