Internet Payment: How Can Your Business Sell More?

To have a successful e-commerce, it is not enough to have a usable website, products at competitive prices and a good position in search engines so that the consumer can find you. It’s important to have one good way to pay online so that the customer, who has already decided to buy, does not give up at the last minute.

Safety is the main concern

The security of the Internet payment system is the main concern of consumers when shopping in a virtual store. Studies show that payment service providers are facing up to this lack of trust of consumers in their safety methods.

According to a study conducted by Kaspersky Lab and B2B International, 71% of users feel vulnerable when making an online purchase or transaction, and 57% of users use online payment systems more often when they feel vulnerable. protected from fraud.

Research also shows that 67% of users are afraid of financial fraud and such 56% of users abandon a transaction in the middle of the process because you are unsure about the security of the transaction.

“Many users continue to feel more secure paying with cash or using their credit cards in a physical location rather than shopping online using their computer or mobile device. this resistance hinders the development of the online payment market. To encourage people to make more use of online payment services, banks, online shops and online payment systems need to increase user confidence,” said Ross Hogan, Global Leader, Fraud Prevention Division. Lab by Kaspersky.

3 tips to improve online payment

Find below three tips to improve your ecommerce online payment method and reduce checkout abandonment rate to increase sales conversions.

1. Improve security

Customers need to know that shopping on your site is safe. Invest in cryptography and security certificates. Also, use stamps that prove your internet payment system is reliable.

2. Don’t need account for purchase

You might think it’s a good idea to ask the customer to fill out a lengthy form before making a purchase. This would be a way for you to get their information and then send them offers, for example. Although data can be valuable, focus first on closing the sale with a good checkout experience. Then you can suggest he leave his other dates.

3. Offer different payment methods

Your customer cannot complete the purchase and does not have the credit cards you accept. It offers systems that integrate different forms of payment: debit cards, credit, bills and wire transfers.