The idea of ​​becoming an entrepreneur came to Fraser Doherty before he was 14, when he started making jams in the garage of his home using the secret recipe his grandmother had taught him. For a few years he perfected the formula, selling his jams in markets and becoming an alchemist not only of sugar and fruit but also of shops.

“The Princes Trust, a non-profit organization that helps young people start their businesses, loaned me €5,700,” recalls Doherty, whose jam is 100% fruit and sweetened with cranberry juice, making it tastier and healthier too might.

It currently produces four different flavours, sells around half a million jars a year and has managed to position itself on the shelves of Scotland’s main superstores. “We also have some sales in Ireland and Scandinavia and thanks to media coverage I hope to expand internationally in the years to come. SuperJam is worth around 850,000 euros,” emphasizes the entrepreneur.

The sweeter the merrier, and we’re not just referring to the jam, but to Doherty himself, knowing that the emotional part of his story (a teenager who grows rich on his grandmother’s culinary advice) has played in his favour , he does not want to ignore him. The company invests in SuperJam Tea Parties, a non-profit spin-off dedicated to organizing parties for poor elderly people living alone, offering them music, dance, tea and of course their delicious jams. “We do not dedicate a fixed annual amount to these events. Some can cost us over €1,000, but as they have become so well known, we are getting more and more help from government and companies to fund them,” says Doherty, who has won awards including Global Student Entrepreneur of the Year and was honored by the former British Prime Minister Gordon Brown has been praised in the media as “a young man with an incredible story”.

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