Jeff Bezos: The Success of Amazon

Today we don’t analyze much the operation of Amazon.

As you already know, this is like an online supermarket for all kinds of products that we can think of.

However, Jeff Bezos’ strategy goes well beyond selling products online. Find out here how Amazon came to lead in internet sales.

Like any entrepreneur, Jeff Bezos had an innovative business idea at the time, and that was using the internet to sell books online through a digital catalogue.

If we go back to the time of the pre-launch of Amazon or Cadabra.com, as its web shop was originally called (1994), the idea of ​​an Internet sales business was not only risky due to the poor accessibility of the medium, but it was also out of the Time, but that didn’t stop Jeff Bezos from making his way into the business world.

[Tweet “Si haces solo las cosas que sabes que funcionarán, dejarás oportunidades de lado – Jeff Bezos”]

If you want to expand Jeff Bezos’ biography, you simply have to do it Click here.

Jeff Bezos and Customer Service

Although it is still believed that Amazon’s premise is to function as the largest online store in the world.

Furthermore, with broadcasts everywhere and excellent accessibility, this only equals the main attraction for entrepreneur Jeff Bezos and they are his customers.

Amazonon started selling books online and after its success only increased Jeff Bezos appeal by increasing the satisfaction of its customers.

So he started thinking that they could buy almost anything from the comfort of their own home (or from their smartphone with their digital application).

[Si deseas emprender en el mundo del comercio digital haz clic aquí para aprender a crear tu propia aplicación]

The online customer service created by Jeff Bezos surpasses any theory we could have read before, where the personalization of the service, the instantaneous response and the effectiveness of his team solve the problems immediately and generate greater engagement from the mistake (crazy as it is may appear). ). seems to us). This is because the customer is willing to forgive anything as long as you let them know that you genuinely apologize for the inconvenience and that their opinion is very important to the company.

[Tweet “Mantén a tus competidores enfocados en ti mientras tu te enfocas en  el cliente y habrás ganado”]

don’t you believe us Can you Read this review written by a rare Amazon buyer after having problems with the purchase system (in Spanish).

Jeff Bezos’ 3 strategies

Jeff Bezos not only recommends loving your customers and treating them like royalty:

Keep a small and effective team

You need to understand that there is no right or wrong when it comes to entrepreneurial style, as everyone tailors the dynamics of their business to their personal preferences.

The reason Jeff Bezos doesn’t bother with companies with many employees is because of communication.

Large work teams make it difficult to exchange ideas, prolong meetings and are more prone to labor conflicts, in contrast to small groups, which have greater autonomy and are usually more effective due to a balanced and broad distribution of work.

Look beyond the horizon

One of the traits that best characterizes Jeff Bezos is his ability to anticipate the market and this is due to the fact that he keeps projecting his ideas over the long term. At the time of Amazon’s launch, the technology was not yet accessible to everyone and ignorance about the internet and its possibilities prevailed, but were it not for his research in the field, a novel idea and the current situation would not let him destroy his vision What we know today as the most popular platform for buying and selling products on the internet never would have existed.

[box type=”bio”]A tip from Jeff Bezos: arm yourself with patience, keep your vision to be able to think long-term and don’t get lost in day-to-day business.[/box]

Experimenting with failure

Believe it or not, CEO Jeff Bezos firmly believes that failure is a tool for success and that experimentation carries great risks but even greater rewards.

According to Jeff Bezos, “Amazon.com was nothing but a grand experiment” leading the market for online sales today.

Just doing the things that we know work, yes or yes, would then be an experiment, and it’s impossible to innovate the market while staying within our safety margin.

[Tweet “Somos lo que escogemos. Mira el discurso del fundador de Amazon y aprende de la vida y los negocios”]