They say happiness belongs to everyone, but Success only belongs to those who work for it. So we want this final stage of the year to be able to do that Work on planning your company for 2019.
power is the key anticipate and be prepared before the changes that may occur in the market, So success is not temporary, but long-term.
Next we propose a super practical guide close Plan your company strategically and efficiently step by step:
1- Make a diagnosis of your company
Here are some questions that they can help you as a trigger How to establish your own balance:
–key partners: Check your network of contacts: the trusted suppliers you have chosen (and how difficult it was to find them!), a business mentor who was recommended to you and who has accompanied and advised you throughout the year, your usual partner, an expert in your brand area.
What has this network of contacts brought to the company? Who do you think is worth keeping in touch with in 2019? So that the investment is worthwhile!
–marketing actions: are the actions you have taken to offer your product, those necessary strategies that add value to your brand. What were the most effective strategies? Have you dared to follow and make trends Marketing campaigns with influencers?
–value proposition: Consider whether those characteristics that make your product unique really made it different from your competition. Have you innovated with the products you launched over the year? Have you managed to stand out with different details that would bring added value and benefit to your customers?
Do you think the resources you used were enough? Need to upgrade technology or increase work team?
–key resources: Here you must identify the main resources you will need to develop your e-commerce and your business throughout the year: from the amount of money needed to the computer for example.
–customer segments: Analyze the profiles of customers who have bought your products or services. Record the details in your database and break them down by segment: age, taste, style, etc. Personalize futures Newsletter according to your target group.
–Customer relationships: satisfied customers, full shopping carts! What kind of relationship have you formed with your brand’s audience? did you make it Turn your followers into potential customers?
–channels: What communication channels and promotional strategies have you implemented to spread your business? How did you present your value proposition and develop branding in society?
It is worth analyzing the most effective channels and strategies and considering the possibility of repeating them next year. remember it You can be your own marketing agency!
–sources of income: How did your customers pay you? Which payment methods were used most frequently by your target group? It is important that you know how to securely invoice your online sales and that you can offer the widest possible range of online payment options.
– cost structure: In order to describe all the costs and expenses involved in developing your business idea, it is essential to plan a cost structure. Once you have done this, you can optimize and minimize all costs to create an efficient and scalable business model over time.
Otherwise, what are you waiting for? It’s never too late to start. The balance sheet is the best time to analyze whether to cut costs or invest in something new in 2019.
2- Create an annual calendar
If you anticipate the special dates of e-commerce and put together your calendar before the start of the year, You invest in productivity and gain (a lot of) time.
Besides, you can have a clearer vision for moving forward in 2019 and thus identify the best actions to include in your strategy.
You can start with that brainstorming and pick the best ones once you see the list of ideas more clearly.
Remember to add to the calendar the content of your social networks, your brand events Y the most important dates of e-commerce.
This is the key to annual planning these actions will be of better qualitybecause you will be able Focus your efforts and creativity on the priority (such as Cyber Monday or Hot Sale!).
And the most important thing about organizing the calendar in advance is that you You are ahead of your competition.
If you want to take the first step and organize yourself, You can download our exclusive planner with spaces for new ideas, year perspectives and calendars for different time periods. It’s ideal!
3- Focus on what matters
Once you’ve got the calendar together, here’s what we recommend that you define what your 2 or 3 big areas of focus will be to direct them to action.
For example: create your online store, organize an event to launch a new collection or increase your production.
You choose how many focus areas you want to prioritize in 2019, but it’s important that you define and become familiar with them before the end of the year.
In this way You know in which direction your business will develop in the next 12 months (no small thing!) and thereby improve the productivity and efficiency of your business goals and objectives.
Need more tools?
Nayla Norry, Entrepreneur and Marketing Mentorensures that at the start of a great year there is a need to first review the numbers and plans and capture the key learnings before ending it (as we mentioned in the first point!).
Why? so that they are the basis on which we define the priorities, focal points and goals for the coming year.
For this you can download Your free tutorial on how to close 2018 and plan for 2019 in your business.
are you ready for enrich your success story this 2019?