That brainstorming is a phrase that brings together the English words “brain” meaning brain and “storm” meaning storm. It’s a brainstorming session, that is, a meeting with a purely creative purpose. And thinking about innovative solutions can be just as useful when designing a new product or expanding a business as it is when starting a new business.
In an article published on the Creative Design Blog, Teresa Alba, an administrator specializing in business management, explains that brainstorming practices can be carried out different levelsfrom a marketing department to a small group of colleagues.
According to Alba, brainstorming takes some getting used to Various purposes. This includes analyzing and solving problems, implementing innovative measures and alternatives, encouraging collective and individual creativity, and even stimulating a more pleasant and stress-free work environment.
5 tips for a good brainstorming session
Conducting a productive brainstorm is not the easiest of tasks. Throughout the process, the meeting often loses focus and the main topic becomes distorted. So that this does not happen, it is worth considering some advice. Get to know five of them below and apply an efficient brainstorming.
Identify the problem
Before you start, you should know the reason of the brainstorming meeting. Therefore, it is more difficult to lose focus. Make it clear that the goal is to be achieved as many ideas as possible.
Organize the team
It is essential that one coordinating person the work during the brainstorming session. Otherwise, it is very difficult to maintain order, since many different ideas tend to pop up. Ideally, brainstorming teams should be no fewer than four and no more than 12 people. Try to find a middle ground between these numbers.
Provide a comfortable environment
The environment is essential for the implementation of the brainstorming. Seriousness is important, but in this moment, it’s allowed to be comfortable. But be careful not to relax too much and lose focus. In addition, the atmosphere must be pleasant. Good lighting and ventilation contribute appropriately to the flow of ideas.
Save the criticism for another time
Brainstorming is not the best time to criticize. Leave them for another time. Here it is best to enjoy as much as possible the ideas of the group conducting the activity. Comments only add to the atmosphere of tension and inhibit the expression of new ideas that could be used or inspire other solutions.
Various techniques can help with this
For ideas to come up, you can try different interaction methods in the group. Designing an interaction where each member of the team finds solutions for different stages of the process can be good advice. here, okay innovation and creativity so that every member of the team can create and interact more easily.
Do you like the tips? Remember that the most important thing is to achieve the goal of the meetings, that is, to have interesting ideas and add to the store.