The popularization of social networks brought great opportunities for businesses to expand their brand’s reach. Do Instagram adone of the most important media with more than 400 million users worldwide, is essential for a good digital marketing plan.
Do you want to know what are and expand the specifics of advertising on Instagram the attainment Of your company? Then you know our tips to avoid mistakes when investing in this social medium.
In 2015, Instagram expanded the ways for businesses to promote their brand. Today, companies of all sizes in 31 countries can place ads on the social network.
Advertisers can create videos of up to 30 seconds with Buy Now or Install Now buttons that invite users to interact with the brand.
How to advertise on Instagram
watch out for three aspects Important for the success of your advertising on Instagram:
When planning the strategy advertising, consider the visual aspect of your publications. “Instagram is owned by Facebook, but they’re very different,” explains Brian Honigman, CEO of Honigman Media, a content marketing consultancy.
While Facebook is a platform where people expect a combination of media (text, images, links, videos), Instagram, in his opinion, is only visual. “Make sure you have it optimal photos because it is important to be in the game,” the CEO guarantees.
Web adaptable to new technologies.
Think of the journey users will take, not just on Instagram. How to network Access from smartphoneswhen users visit your business page on the web, it requires good adaptation to those devices.
“Make sure your content and website best to watch on a mobile device,” advises Honigman. It would be a shame to promote the company’s website very well on Instagram and then have people access a page that is difficult to navigate and view on their phones.
The website must be customizable so that the company does not have an Instagram account. “However, if you plan to use this social network, this is one absolute necessity‘” stresses Honigman.
Focus on the content
Betting on quality content is essential to the success of advertising on Instagram. So remember what that is target audience your brand and create opportunities to speak the same language as them.
According to Honigman, the audience does not feel comfortable on this social network pressured by the sale. While propaganda tends to be tolerated on Facebook and other channels, it’s different on Instagram.
According to Justin Rezvani, Founder and CEO of Amplify, there is a need for quality advertising on Instagram humanize the content. Ultimately, users want posts that really match their true interests.
With these three important aspects in mind, you can start investing in advertising on Instagram right now. Do one marketing strategy And don’t forget to present good content to users.