The most popular social network today it is far from being just an environment for exchanging personal messages. For entrepreneurs, the company founded by Mark Zuckerberg is also a way to get closer to the consumer. Therefore learn as sell on facebook can be critical to brand growth.
The problem is that companies don’t always know how to do it explore the full potential what Facebook has to offer and sometimes use the wrong strategy to communicate with their audience. Here are some tips from social media analyst Letícia Altini to take the most appropriate steps.
E-commerce or integrated application
For those who sell their products online and want to use Facebook as part of their targeting strategy to the publicthe first step is to develop your own e-commerce platform or purchase an application that can perform this function integrated with your company’s fan page.
In the first case, the products are not sold through the social network, but you have to create and publish messages for it guide the user to go to your e-commerce site. In the second case, the main advantage of which is cost reduction, your information is stored in an environment outside of Facebook, but with the same characteristic design.
How to Sell on Facebook
Once you are organized sales page You should think of Facebook as a tool to promote your business and help sell it. Letícia Altini states that the operating model of the network must be respected and offer what users expect.
“If you only disclose goods and prices, your customers will become oversaturated, causing them to lose interest in your site. You must paste interactive content and captivating through the disclosure of the products,” adds the specialist.
In other words, it’s not about reproducing the model of a supermarket brochure on the networks, it’s about creating and sharing it publications with information that makes your fan page relevant for the consumer. To do this, you must select the correct language. After all, it’s also about learning how to sell on Facebook Know your listeners.
Another concern, the social network analyst emphasizes, is not to confuse the company’s fan page with its own personal profile and share information that may be of interest to you but may not be in line with customer expectations.