The popularization of smartphones allows the emergence of new technologies and new business models. Thanks to this scenario, it is possible to invest in the development of applications for these devices and make money from them. The revenue opportunities are not only in paid applications, Create free apps it also guarantees an interesting win if they are successful.
But before you know how to be successful with free apps, you need to understand by numbers how these mobile devices became popular. In 2012, according to eMarketer statistics, there were 4.08 billion smartphone users worldwide. The forecast, according to the same source, is that it will start in 2017 5 billion userswhich will make up almost 70% of the world’s population.
China leads with more than 500 million users. The first representative Latin American off the list is Brazil with just over 38 million users.
Discover how to monetize a free app
It is necessary to find a way to monetize the free app in order for this business model to generate profit since the downloads are free. To do this, companies use some common techniques. In the article published in tech crunchJohn Manoogian, co-founder and CTO of 140 Proof, explains that these applications are paid for by user or the advertisers.
In the case of the free app, advertisers have to pay for it. According to the specialist, before launching any application using this model, it is necessary to think about how it will be paid for. To do this, ask some usefulness questions your application: Is it interesting for people to use it often? How does the competition make their product launches profitable? Will I be able to attract consumers?
It is necessary to understand that the competition In this market it is very large due to the constant growth of the sector. It is very difficult to be discovered by consumers as thousands of offers are available on app stores. At the same time, convincing them to buy your app can be even more complicated, and thus the free app might be the best option.
According to Manoogian most the user of iOS and Android are reluctant to choose paid applications, considering free apps to be the best alternative.
Learn about other ways to win with applications
If you don’t want to settle for a free app, you can consider other ways to make money from mobile apps. It all depends on the business plan and the way you want to run the tool. Famous two methods traditional:
It has features of a free application, even with ads, but it depends on money to unlock certain features.
- advantages: Easy user base building and flexible business model on the fly.
- Disadvantages: With few resources, users can uninstall it. Or vice versa: If you offer a lot, you can deter a purchase.
It is a similar model to pay later or free Trysimilar to freemium, but restricts access after a set number.
- advantages: The model allows for a continuous flow of income within a set schedule and also creates customer loyalty.
- Disadvantages: Determining where and when to set up a paywall application or define its use is not always easy.
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