LinkedIn: what it is and how it works

LinkedIn is a social network that brings together professionals and companies on the same channel. Like Facebook and Twitter, LinkedIn lets you share information and interact with users and Pages through comments or online chats.

Although it is common to consider LinkedIn as a platform to upload your CV and apply for a job or, conversely, find the professionals that your company lacks, the social network allows you to achieve other types of goals: from network Finding customers and suppliers, developing a digital marketing strategy.

In this article, we explain what LinkedIn is and what it is for. Likewise, you will learn how to create a business page on this platform and, as a bonus, we will give you 5 useful tips so that you can take advantage of this social network.

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LinkedIn: what is it

LinkedIn is a professional network that has 774 million members in more than 200 countries. In Argentina, the number of users exceeds 8 million. The main difference of this platform in relation to other social networks is that you can advertise, apply and find a job.

This platform was born in 2002 and bought by Microsoft in 2016. In the words of its founders, LinkedIn’s vision is “to create economic opportunity for every professional in the international job market”.

In this sense, its mission is “Connect professionals from around the world to help them be more productive and achieve all their work goals.”

Because it’s a business social network, people often use it to search for job opportunities and recruiters use it to connect with potential employees.

Entrepreneurs, for their part, use LinkedIn as a a means to make connections and spread your brandto communicate with your target audience. The platform also allows them to connect with other companies and suppliers to do B2B deals (from shop to shop), either to offer products or services.

How do I create a Company Page on LinkedIn?

To take advantage of the benefits LinkedIn offers to businesses, you must first create a company pagei.e. your company page.

To do this, simply follow the steps below:

1. login in LinkedIn:
   
2. In the bottom menu (Footer), will “Business Solutions”and click “Marketing”:
   
3. Choose an option “Create a LinkedIn page”:
   
4. Click the button again “Create a LinkedIn page” on the new page:
   
5. Create an account with your email address and password (if you don’t already have one):
   
6. Choose your company form:
   
7. Fill in all the information in the form and finally click on “Create a page”:
   

From this moment, Your company page on LinkedIn will be available to all users this social network. See an example in the image below:

CloudStore on LinkedIn

Can you make money with LinkedIn?

If you can identify that buyer Person (the representation of your ideal customer) uses LinkedIn a lot, it is possible to develop strategies to attract these users via the social network.

So how do you know if your ideal customers are using LinkedIn? First of all, we recommend keeping up to date with the general statistics about the platform. Here are some interesting facts:

• According to a Statista survey, women made up 43% of the LinkedIn member base and men made up 57% in 2020 (source).
• That 59.9% of users on LinkedIn are between the ages of 25 and 34 (source).
• LinkedIn is the second largest social media platform most popular with B2B marketersto Facebook (source).
• 36% of buyers “totally agree” that it is important for sales reps to have an informative LinkedIn profile (source).

💡 More data: access to others Key metrics from LinkedIn.

Our second recommendation is that you check them regularly Data from your Company Page on LinkedIn. you must enter Analytics > Visitors Knowing their geographic location, what industry they work in, what their job role is, what responsibilities they have in their company, and the size of the company.

With this information in your hands, you can create content marketing campaigns. Start creating and generating a specific editorial calendar for LinkedIn informative materials that will catch the attention of your potential customers.

Even if you sell services online, LinkedIn is a great showcase to show yourself off. In this way it is possible to make money on this platform.

How do you do marketing on LinkedIn?

Now that you know the potential of LinkedIn to help you acquire customers, let’s share it with you 5 tips to apply your marketing strategy in this social network.

1. Use the right keywords related to your business

You must use the both in the description of your company and in the publications that you make within the network keywords that your potential customers use to find your business or service.

To do this keyword research, you can use tools like suggestGoogle Keyword Planner and SEMRush.

Here we tell you everything you need to know when choosing your keywords:

article

2. Build links through content

When people perceive a brand as having authority on a certain topic, they follow it to learn more. For this reason, any content you publish (written, graphic or audiovisual) must be well structured.

Sharing knowledge creates opportunities for relationships, as users tend to engage with content they really enjoy. This way you can start a conversation with these people and Turn a follower into a customer.

3. Motivate your employees to share your company’s publications

Users prefer content created by other people prior to company disclosures. Because of this, it’s important to encourage your employees to share articles related to your brand on their LinkedIn profiles.

Remember, your posts must Tell experiences, present ideas and formulate questions invite to interact. In order to build a positive image, it is necessary that many people speak well about your company, your products or your services.

4. Invest in LinkedIn Ads

LinkedIn Ads is the Banner Ads Tool this platform. According to the social network itself LinkedIn Ads offers over 200 targeting variables: from the user’s professional experience to their level of education, through the sector in which they work, their interests and much more.

Thanks to this data it is possible create custom campaignswithout running the risk of your ads being shown to people outside of your target audience.

Advertising on LinkedIn may seem expensive at first, but the ROI (return on investment) justifies it: loud Data from the social media management platform HootsuiteLinkedIn ads can 33% increase in purchase intent.

Next, that leads that you can capture with this tool are of high qualitybecause people create LinkedIn profiles to do business and explore new professional opportunities.

5. Create product pages

To present your products or services in a different way, you can use the format shop window sides or product pages.

To create a page in this format, you must have a “Business Page” and follow these steps:

1. Access your Business Page and view the option from “Administrator Tools”:
   
2. With the menu open, click on “Create product page”:
   
3. Next you need to complete the Name of your page and a custom URL:
   
4. to the last, Upload information and images your products and services.

Continue

We hope these tips help you achieve your goals, find more customers, and get your brand visible on LinkedIn.

Now, before we finish, let’s see a quick synopsis of the content of this post:

What is LinkedIn?

LinkedIn is a social network that brings together professionals and companies in the same channel. The main difference of this platform is that it allows you to post, apply and find a job. Entrepreneurs use LinkedIn as a means to make connections and spread your brand.

How do I create a Company Page on LinkedIn?

1. Sign up for LinkedIn;
2. In the bottom menu (Footer), will “Business Solutions”and click “Marketing”;
3. Choose an option “Create a LinkedIn page”;
4. Clicking the Create LinkedIn Page button again on the new page;
5. Create an account with your email address and password (if you don’t already have one);
6. Choose your company form;
7. Fill in all the information in the form and finally click on “Create a page”.

How do you do marketing on LinkedIn?

1. Use the right keywords related to your business.
2. I built links through the content.
3. Motivate your employees to share your company’s publications.
4. I invested in LinkedIn Ads.
5. Create product pages.

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