Madrid Games Week (MGW) returns from October 1st to 4th after the success of its second edition, which attracted more than 55,000 visitors. For this occasion, the date of the celebration is brought forward to place MGW at the forefront of the International Video Games Fair and the start of the pre-Christmas season.
This third edition, organized by IFEMA and promoted by the Spanish Video Games Association, AEVI, was presented last week and will take place at the Madrid fair. In fact, the commercial director of the fair intervened Javier Sanz de Andino; Jose Maria MorenoDirector General of the Spanish Video Games Association AEVI; Ivan WolfDirector of Gamelab, and Gonzo Suarez, Developer Manager.
For the past two years, it has proven to be the country’s premier video game expo, a showcase for the year’s most anticipated titles and the latest video game technologies. More than 90 exhibitors and 240 video games opened to the public in 2014. Once these numbers have been reached, the organization’s goal is to continue expanding its offering and audience, and solidifying itself as a meeting place for digital entertainment. For this reason, the fair expands its exhibition space and moves to the pavilion 10the largest on the fairgrounds.
In addition to maintaining sections of great success in previous editions such as Gamelab Academythat field of robotics, AEVI Forum Hi fallback zonethis edition contains the smart zone (with a focus on smartphones and tablets) and a PC section.
Also as a novelty, MGW will offer its own room and sport to recognize the growing importance of professional video game competitions, which have become a new way of understanding sports, gaming and entertainment.
The video game industry is a sector in constant expansion both nationally and globally. Consumption in Spain was 996 million euros in 2014, an increase of 6.8% over the previous year, according to the Spanish Video Games Association (AEVI), using data from market research company Gfk and Gametrack.