The popularization of subscription services is a worldwide trend. The model is simple: you pay a fixed price per month and receive a product package at home. Thanks to this trend nonabox, a Spanish service for pregnant women and mothers of babies up to the age of two. Read on and find out more.
How does the Nonabox work?
The aim of Nonabox is to make life easier for parents of young children who receive certain products by age his son. It works like this: Once a month, the customer receives between 6 and 9 products that have been specially selected for him and the baby.
According to Aristides Figuera, PR manager of the Spanish eShop group that owns Nonabox, the main benefit of the service is the value added that the products offer. “Our consumers will receive the product in actual retail size, not free samples. This means that the actual price of the package exceeds the value paid for registration,” he points out.
The selection of products It contains items for children, cosmetics, games, books, hygiene items and decoration. “All are suitable for the phase that the children are in and also for the preferences and tastes of the parents previously indicated when registering to receive the items,” explains Figuera.
The monthly subscription for Nonabox is € 24.95. There are pre-paid Nonabox options that are ideal for gifts and guarantee savings for subscribers. The quarterly prepaid package costs €69.95, half-yearly €129.95 and yearly €249.95.
More than 200,000 mothers have already subscribed to Nonabox
Founded in Madrid in March 2012, Nonabox was the first model of online subscriptions with specific content and products for pregnant women and mothers of small children.
According to Figuera, the brand was born with the intention of covering a previously existing market had not been explored. “Even though there were similar services, nobody was as focused on this niche as we are,” he explains.
In March 2015, Nonabox became part of the Spanish group eShop Ventures, which has various e-commerce companies in the country. According to figures published on the company’s website more than 200 thousand mothers already subscribed to the service.