“Since 1983 we had a rented shop on Calle Autonomía. It was a good area back then, but now they call it Chinatown, they also built a bus lane. After a two-year search, we moved this store to Rue Iparraguirre next to the Guggenheim in April last year and we have another one in the old town,” explains Managing Director Pello Hernando.

The new premises have enabled the family business to turn its business around.

exclusive street. “It’s an area with high purchasing power, with a lot of tourism and people walking or drinking pots. A year ago the rent was between 3,000 and 4,500 euros, now the prices have fallen by up to 50%,” he explains.

new public. At Mendiko Etxea, they were used to a knowledgeable audience: mountaineers who already have all the gear and are looking for a specific piece. “In the new shop, the customers are different: there are many skiers here who go on vacation to Nepal to do base camp trekking. You buy all the equipment from me; There are even those who already have it but want a new one. And people come who see sneakers in the shop window and buy them because they like them. That didn’t exist before, even though we put up 70 percent discount signs,” he admits.

[pullquote align=’center’]”In this neighborhood you have to offer a more formal treatment than in the old town and better customer service.”[/pullquote]

Activities. “In this neighborhood you have to offer a more formal treatment than in the old town and better customer service. In addition to the material, they are looking for information. Since the premises are larger, we have set up a room where we organize conferences, introductory courses and mountain trips.”

company management