To attract this generation of young people who grew up with technology, got used to getting everything at your fingertips (and for free), distrust brands and like to be a part of everything, you need to offer them challenges: like Zazzle, its customers commissioned to design t-shirts, stamps, coffee mugs and all kinds of items for a percentage; free content that is looking for revenue on the other side, such as B. the Spotify music website; Items at bargain prices, like those of Menudapuja, which specializes in reverse auctions or games and promotions through social networks, as big companies are already doing.

company management