If you have a Facebook page for your online store, you are probably used to receiving news through this medium. It’s a quick and easy way for people who care about your brand to connect with your business, so it’s an important part of your customer service.
Well, then this will interest you: A few weeks ago Facebook announced some changes and improvements in your messaging service for pages. While some are already active and others will have to wait a few weeks for others, let’s take a look at what each one is about.
Identification of message response on pages
This option, which is already active for all Facebook Pages, It’s so the people who visit your site know what the response is like before making an enquiry. Pages with a high response rate will see a green icon with the caption “High Message Response Rate” below the page’s cover photo.
In order for the icon to appear, the page must meet two requirements in the last seven days:
- Respond to 90% of the messages you receive.
- Maintain an average response time of five minutes or less.
With the goal of making the process of receiving and replying to messages more dynamicFacebook has made two major changes.
The first has to do with possibility Create replies to easily answer frequently asked questions, especially if you want to manage the page from your mobile phone. If there is a question that you are often asked and the answer is always the same, you can write a text suitable for these cases and make at most small changes before sending it.
The Saved Replies option is available when typing a message on the left.
The second change concerns the management of messages in the inbox. now You can take massive actions with the messages you receivesuch as archiving, deleting and marking as read, unread or spam.
Ads with messages
The latest novelty has to do with possibility Send a message from an ad to a Facebook page. From now on, when you place an ad, people will see an option to “send a message”. That way, if they have a question about the product or service you’re promoting, they can private message you with questions or comments.
As an added bonus, the message reaches the inbox Your Facebook page with an attachment that allows you to see which ad sent the message. To enable this option, you must create an ad and select Send Message in the Call to Action field.
This upgrade is not yet available to 100% of users, so it may take a few weeks before you can access it.
If you use Facebook to do this Increase the reach and audience of your online store, you can try these new page post features. In addition, we leave you other interesting articles about this social network: