Non-alcoholic cocktail business strategy

Bars and drinks are plentiful, but non-alcoholic cocktails are the ideal option to offer our clientele something different and appeal to a younger crowd or those with special needs.

First let’s be clear that there are non-alcoholic cocktails, they taste just like a regular cocktail but you don’t wake up the next day with a hangover or end up watching a video of yourself doing karaoke on YouTube. You like the idea, don’t you?

The youngest love them because they allow them to enjoy the pleasures of adults, and the older ones tend to be careful about our diet and our figure, so non-alcoholic cocktails are excellent for not losing work in the gym.

We divide this article into 2 parts:

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1) Non-alcoholic cocktails as a business strategy.

2) How to open a non-alcoholic cocktail bar.

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Choose the one that best suits what you are looking for and if you still have questions or comments, write me and we will solve it immediately.

1) Non-alcoholic cocktails as a business strategy

I believe that there has never been a more competitive time than the current one, when the economic crisis is combined with the necessary incentive for new entrepreneurs to look for innovative products and to offer “something” that differentiates us from the competition.

Non-alcoholic cocktails are not only for people with drinking problems, but also for pregnant women who want to party and share with their friends. Don’t think that you should be obliged to buy non-alcoholic cocktails, these days, thanks to new trends in health care and a vice-free life, alcohol consumption has been greatly reduced.

Add a section to your mocktail menu, promote it on your social media and create your own mocktail “happy hour” that’s ideal as an accompaniment to a lunch and then returns to the office feeling refreshed and perky in every way.

2) How to open a non-alcoholic cocktail bar

First you need to choose the location of your business, we recommend an area near a park. The non-alcoholic cocktails are exquisite in the afternoon and the outdoor feeling will delight your customers.

Another excellent point to start with a non-alcoholic cocktail bar is that YOU NEED NO LICENSES! (not for selling alcohol) so you save a few euros, paperwork and a lot of time.

get a barman or take a cocktail class. We recommend that you determine which area you want to focus on, because once your non-alcoholic cocktail bar is open, you won’t have time to manage the space and prepare drinks.

Cocktails are EVERYTHING, absolutely everything, about taste and presentation. You have to acquire the glasses and cups according to the style of each cocktail and manage to replace the touch of alcohol with other products.

Don’t forget to seek legal assistance to help you with name registration and any other requirements to open your business. Thanks to the “alcohol-free” point, you will certainly not have any major breakdowns and the community is already looking forward to the inauguration.

You should read: The essential guide to non-alcoholic cocktails.

[Tweet “”Aquellos que padecen  de una borrachera no saben lo que es beber” – Anthelme Brillat”]

Dare to create your own cocktails and set a new trend in your city!

Public relations is essential for any place and even more so when we refer to a bar. Alcohol-free cocktails may seem boring to many, but with the new trends, you will surely catch the attention of young adults.