define that Orange economy it is a complex matter. Placing a final concept is absurd and unnecessarysay Felipe Buitrago Restrepo and Iván Duque, authors of “The orange economy, an infinite opportunity“. They explain that orange, whose pigments have been used since ancient Egypt to decorate the tombs of the pharaohs, It is the quintessence of color for culture, creativity and identity.
Various terms are used to describe this phenomenon, such as B. culture industry, creative economyLeisure Industry, Entertainment Industry, Content Industry, Copyright Industries, Cultural Industries and Creative Industries.
That creative economy includes the sectors in which the value of their goods and services is based on intellectual property: architecture, visual and performing arts, handicrafts, movie theater, designPublishing, Research and Development, Games and Toys, Fashionmusic, advertising, software, television and radio and video game. This is how John Hawkins, one of the pioneers of the subject, defined it at the beginning of the new millennium.