Patagonia is the iconic sportswear brand for sustainability worldwide. Its founder, Yvon Chouinard, an environmentally conscious American climber with more than 80 years of experience, was one of the first to want to put a sustainable stamp on a clothing brand. And of course, with so many years in advance, he’s always one foot ahead of the rest.
Now she’s proposing to help extend the life of the ski and mountain apparel sold by the brand and its competitors by teaching her customers, and those of her competitors, how to repair rips and tears in their gear for free, it’s from Patagonia or another sports brand.
To carry their message around the world they have created the Worn Wear caravan that will travel to the Alps to reach snow destinations in France, Switzerland, Austria, Germany and Italy. This tour also offers skiers and snowboarders free repairs on zippers, rips, tears, buttons and more, will teach people how to repair their own equipment.
It is an initiative created to encourage customers to extend the life of their garments. Patagonia’s repair team offers free repairs for every apparel brand on a first-come, first-served basis.
The Patagonia Tour
The caravan was hand built with an original design to be able to reach the most difficult places in Europe. Equipped with all technical repair materials, it brings hot chocolate and a good mood to the slopes.
He will also teach people how to keep snow gear in good condition over multiple seasons, showing techniques such as patching, re-waterproofing outerwear and mending zippers.
Why worn clothes?
The program Clothing worn by Patagonia It was founded in 2013 to promote the care of clothes, both in proper washing and in the necessary repairs.
Extend the life of our garmentsthanks to proper care and repairs, is the most important thing we can do to lessen our impact on the planet and reduces the need to buy more over time, reducing carbon emissions, waste generation and the use of the water it takes to do so be avoided manufacturing.
According to the British group WRAPif we only use our clothes for nine months, we can reduce our carbon footprint, waste generated and water consumption by 20-30% simply because we produce and dispose of less.
in the output Bear Bear 2019 25,000 people attended the repair events and repaired more than 100,000 items of clothing.
You can read more about how to make a brand more sustainable here: Management ideas to make your brand more sustainable
And about opportunities in sustainability here: More than 30 ideas for sustainable companies