Between the four they added a capital €18,000. They knew nothing about fashion, had no clue about the internet, nor had they realized the investment in fixed assets that went into making sneakers. Well, what courage and dynamism they had, but they started from scratch and therein lies their great ability to know how to turn limitations into business opportunities.

The idea was to create a Spanish-made shoe brand halfway between classic and modern, and between expensive and cheap. However, the €18,000 of their own funds with which they started did not suffice for much more than ordering the production of 350 pairs in Elche. Is there a better solution than introducing the concept of exclusivity into the product and numbering the limited series of sneakers? And while these were being made, they were making noise on the internet and social media. Before they launched, they already had 2,000 followers, thanks to the “hype” phenomenon, who were dying to see them.

reconstruction

And in these they go further. “We never sell an exclusivity linked to the scarcity of the product with the price,” they say. They also recognize that many customers believe they are dealing with a larger company than it really is. Nacho glass, Jaime Garrastazu , cosme bergareche Y Jorg Vidri They are the partners and founders of Pompeii, a name they took from a classic culture lesson in their shared classroom at the Colegio Retamar in Madrid. And if they were inspired by the city of Pompeii, it is because they identified with the reconstruction, because all, with an average age of 23, left their respective professions to rejoin the business project that ended two years ago.

They founded the company in May 2014 and began touring pop-ups across Spain in Nachos and Jorge’s mother’s van to showcase their designs. The goal was to redirect customers to the online store they designed themselves, but the experience also served as proof that they really liked the product. By December of the same year, they had sold 4,000 pairs of shoes and invoiced 150,000 euros.

60 zapas per day

Since then they have not stopped growing at a good pace. The current average is selling 60 pairs of shoes online every day at a price of €50-60. 10% of the units are bought in Italy, Germany, France and England. As for the billing, they calculate that they will end the year with €500,000.

Not all of the collections they launch correspond to numbered series, but they continue to feed the tactic of “creating expectation and brand loyalty through our social media.” Normally so, considering that the 85% of sales come to them via Instagram, where they have 24,000 followers.

They have been compared to Hawkers, the fashion brand for glasses, and to El Ganso, at the mention of which Jaime escapes an ojalá! Although they represent their own style and approach. At the moment, the consensus on the latter seems to be greater, considering that plans for 2016 are going through extend the range to textiles with the possibility of opening a small point of sale in Madrid, more to physically display the products than to replace the sales channel. Also say because they are proud that they have it Duplicate the template create 4 jobs.

Gone are Jaime Garrastazu’s promising career at PriceWaterhouseCoopers and Nacho Vidri’s successful position at a London investment bank.

https://www.pompeiibrand.com/en/

ideas, business ideas