Do you want to get involved? Maybe in the…purified water business? I explain how to start it.
The good thing about this type of business purified water is that it requires only inexpensive materials and few manpower in the first phase… So you can start NOW without any problems.
Look what we’re going to see today. I will explain it to you:
- How to create a value proposition that gives your treated water business something special and attractive to customers.
- A few GREAT examples to help you visualize how your business might work in practice.
- And finally, I will point out the two types of customers that you should target to make your business profitable in a short period of time.
Are you interested?
Well before I tell you everything I want you to see the infographic below so you know some SUPER important dates. Pay attention:
As you saw in the infographic, purified water is a basic need product, but…
That doesn’t mean you’ll be successful by selling something that people consume every day. You will succeed by managing and taking advantage of the opportunities that come your way…
Well, note that we have already started the first step to start your purified water business…
Step 1: What will our value proposition be?
We can say that selling purified water is nothing new. But that doesn’t mean we can’t build on that with a different design that allows us to stand out from the competition.
Example of a value proposition in a purified water company.
Since I’m not here to teach you theory but practice, look at this example…
What do people look for when they buy drinking water?
Obviously a healthy product.
So what value can we add?
To answer this, take a look at:
When it comes to selling purified water, there are two very common modalities:
- 1. The typical transport driving through the streets handing out bottled water.
- 2. Establishments with sewage treatment plants, where the customer takes the container and “fills up” his bottle.
Both have advantages and disadvantages…
The first variant, for example, is very convenient: they bring the water to your home! But the second one is cheaper…
For our value proposal we can consider the two advantages: good price and comfort.
But how exactly will our business work?
Well, we already know that we’re going to offer comfort and a good price, but what are we going to do?
The good price is the least. If you take a close look at our business, all we have to do is invest in the machines and their maintenance. At most, you can serve customers yourself with just a few employees! So the good price, we’ve already mastered it.
As for comfort, it’s a little more difficult. We would have to pay for the transport (driver and truck). However, we can bring our premises closer to customers.
We will work with branches. That means we will have our premises in the center of the city, it will be the main building. But we will also buy more machines to distribute in some stores in strategic sectors of the city.
Does that mean we will pay more venues and more staff?
Not at all, we can offer our name and machines to someone who wants to work, we do a kind of rental and that’s it!
So over time we will be able to continue to expand until all customers have a place close to home to buy purified water.
This changes everything for the better:
Now our value proposition is not only to offer our customers healthy water and comfort, but also to offer people the opportunity to be part of our business and make money.
Do you see how we’ve transformed everything?
That’s called the added value of the thing!
If we get this right, we can build our purified water business very quickly.
But you might be wondering…
Why would Juana work as a branch of my company rather than opening her own store?
From the simple fact that we offer you the ease of machines and their maintenance and…
So it just becomes “Dispatch” and I put that in quotes because even that doesn’t quite do the trick. Search…
The customer was able to do it himself with no problems. Nothing difficult, huh!
What if I don’t need to buy more than one water purifier?
Calm down, work with what you have and fight to create a good brand, provide excellent service and win the customer.
This way you will do very well and be able to invest over time. One step at a time…
In conclusion, this is our value proposition:
“Sale of purified water at the best market price with branches that promote customer convenience.”
Come on, the suggestion was cool.
Step 2: Who will our customers be? (Segmentation)
What would our customer segmentation look like?
In our purified water business, we will have two types of customers:
1.- Anyone who wants to work in an industry:
- Gender: Male or Female.
- Age: Between 18 and 40 years.
- Purchasing Power: Average or lower salary (we ignore people with big money).
- Other properties:
- Unemployed or with free time to attend to business.
- Person interested in making money.
2.- The people who will buy our product:
- Gender: Male or Female.
- Age: Between 18 and 50 years.
- Purchasing Power: Minimum salary or higher.
- Type of person: Concerned about their health.
What’s next now? That’s all?
Not at all, we’re just getting started. We have two modules of the canvas model.
Do you remember how many we have left? I agree! We are missing 7…
So I invite you to pay attention because we are going to upload a second part where we continue with our design of a purified water company.
If you have a question or concern about what we’ve been working on so far, leave us a comment.
I leave! See you in part two of How to Sell Purified Water II. Don’t miss it, it’s going to be great!
And if you want to increase your knowledge about CANVAS model in ventures in this sector, I recommend you to read the post: CANVAS model of a marketing company.
Thank you for reading us.
Until next time!