The Nine Test. If you already have a list of names for your business, take this test to see which ones “survive”:

1. Is it different from the other names in your industry? If just the name can make you stand out from the start, that’s a good place to start. Of course, it doesn’t relieve you of the responsibility to keep pushing, but nobody suffers from it, especially in the beginning. Vueling, for example, quickly differentiated itself from other airline names.

2. Is it a short name? The longer the name, the more likely your consumers or customers will abbreviate it (Macinstosh was abbreviated, e.g. aMac). There are long names that work, but they have also had long communication campaigns that you may not be able to afford. There are exceptions like

3. Is it easy to pronounce? For many names, the litmus test is saying them out loud. It’s fun to say names like Yahoo or Google. A positive impression always helps to make your company name as popular as possible. It’s always better when your customers have no trouble saying it.

4. Is it easy to remember? The simpler, the easier it is to remember. As it progresses.

5. Does it make sense for all of your lines of business or for all of your products? Or to put it another way: Does the name limit you? If you call yourself Pharmaceutical Consulting and then expand your consulting…

6. Does it have any… inappropriate connotations in another language? Prove that the name doesn’t mean anything else in another language or have negative connotations. Vehicle models such as “Pajero” or “Tsunami” were taken off the market because of questionable suitability outside of their original market. The most “exportable” names are easy to pronounce and carry positive connotations.

7. What use will your product or service have? When choosing a name, visibility also has an influence. The name of a clothing chain that will appear on thousands of cardboard or plastic bags does not have the same name as that of a consulting firm that will only appear on one methacrylate.

8. Are you registered? You must remember that finding an available name in the registry is not an easy task.

found your company, found, company