The time for experimentation is over and the result for Juan Roig’s company is positive. In 2018, Mercadona tested its “Ready to eat” project in eleven supermarkets in Valencia.
Now that the economic results for 2018 are known, 80% more profit than last year, the Valencian company is preparing for it Install the service in 250 facilities distributed by the different municipalities of Spain. A risky bet or a strategy to stand out from your competitors? To keep you up to date, consider the following trends in food distribution:
What is Mercadona’s ready-to-eat made of? Freshly prepared food is served in this area. The service consists of 35 dishes, some of which customers can customize and add ingredients to their liking.
“Mercadona’s aim is to fill customers’ stomachs and now they are asking for products that are closer to the mouth,” explained Roig, who believes that the kitchen of the 20th century is not in the mid-21st century will exist. “The dishes are heated, cooking is only done as a hobby,” he says.
Mercadona expands its offer with this service to compete not only with other supermarkets but also with restaurants. The restaurant sector could be threatened by these initiatives that are currently permeating customers.
Technology: an irreplaceable friend
Amidst the industrial revolution, chatbots, facial recognition or robotics focused on product handling will be the immediate future of food distribution. Although there are many people who still prefer humane treatment, automatic checkouts are becoming more and more important in these stores.
Amazon was one of the first to start projects of this type with Amazon Go. They are rooms without cashiers, everything is automated. In fact, 20% of its logistics centers are controlled by robots. Recently, this e-commerce giant announced that it will open its own supermarket chain after purchasing Whole Food, a healthy food chain. What is Amazon preparing? In the US, the competition is very nervous.
That big data: a huge stream of data
The potential of big data in this sector gives access to a large amount of information. Customers are less unknown through data analysis. This technology makes it possible to know the changes in the interests of customers and, consequently, to anticipate their needs. The grocery market is very subject to changes in citizens’ habits, so knowing what the customer is spending their money on is crucial to survive in this price war.
Parallel to, heAce Loyalty Cards You become a resource that adds very valuable information to the company. The maps identify consumption peaks for certain products and at which locations they are produced.
The mobile: our most valuable organ
Yes, we use our cell phones for practically everything. Credit card use tends to be phased out to make way for more advanced technology. We are talking about wallet or NFC connection, payment by mobile phone, a technology capable of sending and receiving information simultaneously, almost instantaneously and without prior pairing.
This technology is installed in mobile phones of the latest generation, so passing our phone through an NFC reader makes the purchase much easier for the customer. The bags are over. The offer of mobile payment is an advantage for supermarkets and will be one of the big trends of the next few years.
Home delivery of meals
Actually the delivery It’s been a trend for quite some time, but this way of buying products continues at a frenetic growth rate. If your supermarket doesn’t offer any kind of home delivery service, it’s never too late to offer these solutions.
If you don’t know where to start, don’t worry, there are already companies like Delsup in charge of bringing groceries home from supermarkets. The startup is already working with department stores such as Mercadona, Día and Carrefour.
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