On April 14th and 15th, 2015 at the Congress Palace Madrid hosts the first Small Business Conference, which aims to be a meeting place for companies in the sector and a forum for knowledge transfer on the different areas and facets of retail.

Afternoon and in cooperation with the Chamber of Commerce from madrid, INCYDE organizes a free training program in two parallel scenarios, preferably aimed at small businesses and entrepreneurs considering starting a business. Although it is still preliminary, the planned agenda is to take place from 16:00. day 14 a round table on innovation, where the theme “how new technologies and startups will change retail in the coming years“.

Marius RoblesCEO and co-founder of Rethinking food, will share his vision of the future of retail and how technology will impact the shopping experience. He will be accompanied by three startups who, with their groundbreaking technologies and concepts, are initiating change in how we see retail in the future and how consumers will interact with it at the same time.

Before that, at 4:00 p.m., a workshop entitled “Track the DNA map of your sales scenario‘, where he will participate Manuel HormigChairman Retail Design Institute Spain. The topics are dealt with:

– The 21 levers that make up a selling scenario.

– The criteria for choosing the ideal in-store technology for the experience you want to offer.

– How to monitor staging to compare to competitor or benchmark.

Another workshop at 5:15 p.m. deals with “What are retail professional qualifications and what are they for?‘ and in which he will intervene Rafael Garcia Gallardodirector of Madrid School of Marketingl, business school majoring in retail and marketing.

“The five metrics to consider for the success of my store”, is the subject of another workshop, which will take place at the same time at 5:15 p.m Ricardo RustarazoManaging Partner of retail consultant.

The last workshop of the day at 6:00 p.m. deals with the “Nnew retail lighting technologies“, responsible for Nuria torrentSales manager Microlight Spain.

day of the 15th

A round table will be held at 4:00 p.m Internet security in which they will participate Eduardo A. SanchezDirector of Marketing and Communications Buguroin the presentation and as a representative of SMEs with physical and online presence, Paul Kreimer, CEO of original giftas a representative of a large company: Cortefiel group, David Moreno del Cerroresponsible for system and IT security, payment agent: Miguel Angel FernandezDirector of Risks and Safety of Redsys Y Francis ValenciaCEO of secure it

Also for this afternoon the celebration of several workshops such as “KPIs to increase point of sale profitability: attraction and conversion rates“, responsible for Marta Fernandez MelgarejoMarketing Manager of TC Group solutions; those of“Offline Retailers: Manage Google My Business and Facebook to increase traffic to stores“, responsible for Jesus TorrellardonaSpain Country Manager of mobilesoftor that of “Financing for retail innovations“, responsible for Ivan García BerjanoCEO of financial contribution.

You can sign up for these activities at this link https://www.eventbrite.es/e/entradas-madrid-retail-congress-formacion-y-talleres-16514026899

and consult all the information in http://madridretailcongress.com/