Companies without a presence in IInternet They will be increasingly hidden and removed from the public eye. According to forecasts published last year by Tecom Consulting Servicesonly traffic on-line of mobile data – so with smart phone– will grow by 70%, further proving this importance of network when disclosing a trademark.
I business cardInternet
Good communication on the Internet goes far beyond that location Network. Nevertheless, that is the starting point, the business card. That is why you must always be up to date.
“A outdated pagewith incorrect information and poor navigation, does not attract the attention of a customer who automatically rejects this company because the site has not helped him to solve a problem or to clear a doubt,” points out José Cosceli, CEO of ReachLocal in Latin America.
Read on and discover where efforts should be made to increase your company’s visibility Internet and not disappear.
platforms on Internet
As we have already mentioned, side a business card the company. For this reason, it is important to have one that, due to the specifics of the company, does not require additional features that represent the company, its differences, contact, location, etc. Focus on the visual, not the content.
In order for the site to perform the function of attracting new customers to the company, you need to draw up a budget with the agency developing the portal, which will be used search engine optimization (SEO) – designed to exit the site among the first results of search engines when searching for specific terms.
Social networks are the perfect environment to get closer to each other the relationship between the customer and the brand. Use them to communicate as equals, to answer questions and complaints, always with education and respect. create profiles in Facebook, Twitter and Instagrambut stay tuned as new social networks may emerge and become popular.
it’s worth a looser language and let it flow creativity. A good idea can go viral on social media – meaning thousands of people will share it and benefit from the brand’s reach.
Have you noticed that on the Internet it is possible to a shopping 24 hours a day, seven days a week? E-commerce still has the advantage of not requiring salespeople, imposing no restrictions on the presentation of products, and not imposing geographic boundaries on customers.
advertise on The Internet has a major advantage over traditional media such as outdoor advertising, TV, radio and the printed press: it’s infinitely simpler Measure view rates and Conversation. On the web, it is possible to track the entire journey that the user takes from clicking the ad to making a purchase on the site.
All media have been gradually going online for some time. Use and make it easier for the customer to contact your company Email, Chat and Skype to express your doubts.