Maybe you have a revolutionary idea in mind, but you don’t dare to bring it to life because you feel it’s impossible. Well, look at what Elon Musk did at Tesla Motors: electric cars that are better for the environment and outperform other internal combustion engine cars.
Tesla Motors: innovation and environmental protection You might be interested in Elon Musk’s business lessons
Start caring about the environment
Learn about the key features of Tesla Motors and how it is making environmental protection one of the most promising business models of the future.
Revolutionize your product
Tesla Motors completely changed the concept of eco-friendly cars, breaking the mold that electric cars had to be ugly, slow and for the city. The innovation consists of electric cars with a sporty, fast and comfortable design, which technically optimize everything from the manufacturing process to subsequent “maintenance”.
Car specialists like Consumer Report have called these cars “the best ever tested”, and magazines like Automobile and Motor Trend have called it “the best car of the year” (2013).
As if that weren’t enough, Tesla cars don’t require after-sales service as they don’t require oil, filter or clutch changes and don’t pass an annual checkup. Although the price of an eco-friendly car is extremely expensive, it costs €1 per 100 km (better than €10 per 100 km for conventional cars).
The business model
Unlike other startups, Tesla Motors has chosen to enter the market in the opposite way. It started with models ranging from elegant and luxurious sports cars that protect the environment to more economical models for companies and private individuals.
Although this business model is used by very few companies, Tesla has managed to involve many people to get on the green trend.
Telsa has also significantly changed the way it manufactures and sells its products. They managed to manufacture all their cars, and instead of selling them to dealers, they build their own distribution network, so anyone can buy or order a car on their website.
Additional and complementary services
They have developed an eco-friendly car that is easy to charge and are currently expanding their network of super charging stations (which charge your car in less than 1 hour and completely free).
Also, it should be added that Tesla Motors is not only trying to respect the environment with its electric cars, but also with its SolarCity project to use its home energy supply technology as an alternative way to enter the market and fight against the established competition.
Elon Musk recommends always having an exit plan. Startups stop being startups when they reach scalability, and once that happens, you should keep your eye on your next adventure, which may be improving your product, expanding your markets, expanding the product range, or just one join other related market that has been opened your main idea.
Use a new technology concept and protect the environment
Tesla’s eco-friendly cars run on software that can be downloaded as an app for your phone. Some of the benefits it offers include cruise control, vehicle diagnostic systems, emergency braking, and autopilot.
In addition to protecting the environment, Tesla has released the patents for its vehicles to allow third parties to develop applications related to Tesla or the electrical power system in cars. This, despite the appearance of altruism, is a commercial strategy to fight the state monopoly on ideas and, with the help of the community, to promote the “innovative free market” with the aim of accelerating the transition from the internal combustion engine to the electric drive and thereby beefing up your electric car market .
This is the Tesla Model X:
Rarely have I met entrepreneurs who, like Elon Musk, risk everything for a completely new idea. This entrepreneur has found a way to ally himself with big private and public companies to show that dependence on oil can be a thing of the past.
She has dared to challenge the giants of the industry and although her goal is to make money, she still serves the environment with renewable energy.
Don’t think that only entrepreneurs like Musk are capable of revolutionizing the world. Just find the idea you’re passionate about and surround yourself with people who share the same passion. And remember, as long as your business is solving a real need or caring about the environment, everything else depends on how you run your business.
If you are interested in getting involved with cars and caring for the environment, I recommend: