In developing this typology of entrepreneurial personality, we considered three factors. On the one hand, the necessary qualities to do business successfully; on the other hand, the reasons that lead to embarking on the adventure and, finally, the way in which the opportunity, once recognized, is seized.
For experts, there are a number of traits that successful entrepreneurs share. Next Initiative, creativity, perseverance or tenacitymost meet at least three of the following five requirements: great risk-taking, frustration tolerance, passion for everything they do, intuition and flexibility to adapt to the reality of the environment. But we still have to add something to the personality shaker of our protagonists.
1) Howard Hughes, the visionary
This entrepreneur model, identified with the character of Howard Hughes, is able to carry out different tasks and do them all well. Hughes built his first radio station at the age of eight and his first motorized bicycle at the age of 12. He was an aviator, industrialist, inventor… He would be the multi entrepreneur always looking for a place to do business.
– They are very versatile and dare to take on any environment.
– They are professional and passionate, which makes them more communicative and persuasive.
– You have low risk aversion.
– The “non-closer” may fall: the one who does not finish closing a structure. It constantly opens doors, but it doesn’t close any. The result is that it can be perceived as inconsistent because it is constantly changing goals.
– It is important to acquire stamina and not jump to another project until you complete the previous one. And every time you change your goals, try to communicate and justify the reasons for your change of mind.
2) Robinson Crusoe, entrepreneur out of necessity
They are entrepreneurs forced by circumstances to see opportunities in the area. They are like Robinsons of the corporation whose survival depends on realizing the possibilities of the environment.
– They usually enlist out of necessity or to flee the current circumstances. They are dissatisfied with their professional or economic situation and decide on new paths.
– You are very reserved when it comes to entrepreneurship and usually start with small projects that would rather fit into the self-employment prototype.
– The need forces them to squeeze their brains so that they end up developing a sense of smell to spot very important opportunities. And they are constant and tenacious, which is why they eventually find the best way to “win the wheat for their livelihood,” like Defoes Crusoe.
– They have highly developed the value of individual effort and the role of work in human and economic development.
The weak point
– The Achilles heel of this type of entrepreneur must be that they often lack a clear North and find it difficult to find their way around. Right: Entrepreneurship is what chooses them and not the other way around, so they need to develop a little entrepreneurial personality.
– You are easily discouraged at the first economic or business downturn, but you are also more persistent.
– Learn to define your gap and market niche to avoid sacrificing the ups and downs of the floor. You might want some more of the Tucker model, which we’ll discuss later. Depending on your preferences, go a bit more vertical or horizontal to deepen the knowledge.
– Specialize in your industry, become professional and, if possible, further develop your management skills. You are not lacking in creativity as you have been able to seize opportunities.
3) Uncle Scrooge, investor and businessman
It would be the one who has capital and decides to start a business. Above all, look for profitability. The fictional character that would best fit this profile would be Uncle Scrooge who is always counting his gold coins. A variation of this model is that of the entrepreneur who starts businesses with the idea of selling them.
– We should all have something of Uncle Dagobert in the best sense: Always looking for profitability and opportunities in all situations. You can always see the glass half full.
– Their constant search for profitability fuels their risk aversion, which can paralyze large projects.
– Merely making money rarely stimulates enough to keep believing in the project once it hits a bump. They are not very involved in everyday life.
– If you cannot make a personal contribution, elect someone who meets the requirements of leadership, influence, persuasion and charisma as a proxy to be the visible face of management.
4) Sherlock Holmes, looking for opportunities
Magnifying glass in hand as if he were a Sherlock Holmes, he dedicates himself to analyzing the market. He would be the entrepreneur par excellence, since he is the one who consciously analyzes the market in search of needs.
– He has a very rational and analytical mind that allows him to spot where things are being done in impractical ways. He notices the smallest details and draws unexpected conclusions.
– They are usually very versatile: experts in many things, experts in nothing. This ability to deal with different disciplines allows them to enter different industries.
– Their over-analysis can make them very cold and uninvolved entrepreneurs who lack communication and people skills, and too much analysis can be paralyzing.
– Let yourself be carried away by passion and intuition in a project from time to time. Not everything can be elementary… a good addition is to surround yourself with a Doctor Watson who will add an emotional touch to the project.
5) Forrest Gump, the random entrepreneur
As Forrest Gump wipes his muddy face with a towel, the famous smile symbol appears and he tells his neighbor how he made a lot of money from that face. It’s an extreme example of what an entrepreneur is by chance or random, but it’s true that there are many great entrepreneurs who recognized the role of chance in their early days.
– They usually have a clear idea of what the market needs.
– Great ability to adapt to change, they know how to use setbacks. He embraces the film’s motto: “Life is a box of chocolates, you never know what you’re going to get”.
– They usually arise “in growing markets with high inefficiencies. Suddenly, the spontaneous entrepreneur appears who dares and who creates himself almost by accident,” emphasizes Vinaixa.
– Sometimes the accidental entrepreneur is a consequence of the escape entrepreneur.
your weak point
– Since they make few decisions in the process, they often lack participation in the project.
– You must be committed to and specialize in your industry and field of activity. Immerse yourself in the topic and surround yourself with professional people. Although chance has served you well, it pays to streamline the business process a bit.
6) Preston Tucker, the specialist
He has a very technical profile, very specialized. Like Tucker, protagonist of Tucker, a man and his dream who spent his whole life in automobile companies until he had enough knowledge to realize his dream of owning a car.
– They have some visual acuity to see where they make mistakes and find a way to do something differently.
– They are often individualistic and take the risk of the film’s protagonist: facing giants without supports. Your success depends on cooperation.
your weak point
– They rarely care about the coordination of the different departments. If you’re a production specialist, forget about HR or marketing departments. Another weakness is that the market is more limited and in times of economic crisis one can be left without customers.
– Start from your lack of coordination and try to listen to the different departments. The good leader is not the one who oversees the activities of the team, but the one who knows how to listen to each of its members and then acts as a liaison and coordinator, but leaves the work to them. If you feel unable, delegate someone to be CEO.
7) Ernest Shackleton, the persuasive businessman
She makes her ability to influence her greatest asset. He is able to convince all his employees and bring them to the same goal. It’s like explorer Shakleton, who brought together 28 expedition members with only claims to his fame and warned them that he wasn’t guaranteeing the return alive of any of the team members.
– They have built a solid reputation in their industry that encourages them to enter entrepreneurship. They are usually small and very personal businesses, like boutiques.
– Like Shackleton, he has unshakable faith in himself and his project. You are persistent and unattainable to the point of discouragement, which can sometimes be interpreted as a denial of reality.
– People follow the individual more than the North, i.e. the corporate goal. This carries a clear risk that any nick in the manager’s image can capsize the ship, but it also usually has a limit to growth.
– In extreme cases, we would fall into “over-influencing” that already borders on abuse of power and manipulation of the group.
– To grow, professionalize, broaden your education, gain experience and give substance and unity to the project so that whatever your image, people will learn to believe in it. A good option is to focus on exercise programs.