The 7 things you need to build your personal brand

Much has been said about personal branding or personal branding. Surely you have already heard that having a correct personal brand is essential for the success of your business.

But few are there to tell us what steps we need to follow to get to this point properly. That’s exactly what I want to show with this article, which points you absolutely have to follow in order to build your personal brand.

Before I get into the matter, I want to tell you something: it is important to know and to consider that in order to carry out this work, this crucial point of your business, company or company, It is necessary to invest time and effort.

Just the fact that you are already reading this article means that you are aware that things have changed today and that you need to broaden your view and open new horizons in order to achieve the success you desire.

In the past, those who owned a business and wanted to sell a product or service addressed their public with imperatives of this nature If you want to lose weight once and for all, buy this product now. And many companies have survived or even grown thanks to this advertising method based on a one-way dialogue.

Today everything is different and it would be pointless to keep this form of marketing. The one-sided dialogue became a real dialoguein which the employer proposes and listens and the customer expresses his opinion and values.

Therefore, for this dialogue to work and for your company to reach the desired point, it is essential to have a defined presence, values, character and mission.

Follow these steps and focus on real results as you build your personal brand:

1. Whether large companies, SMEs or freelancers, your company and with it Your messages to your target audience must always match what you stand forthat you value, with your opinions and with your goals.
2. It is important that you have a deep self-knowledge of yourself. Ask yourself the following questions (take the time to answer these questions, they are more important than they may appear): – What is my ultimate goal? Why do I dedicate myself to this industry?

   – How would I introduce myself to someone who does not know my work?

   – What are my highest values? Do you think these values ​​might conflict with your goals? If the answer is yes, look for a point where they match or consider changing one of the points.

   – What image do I want to convey? Proximity, professionalism, empathy, experience, etc. Is it the same as what I’m giving today? What can I do to convey the image I want those who approach my business to see?

3. Based on the answers to the previous questions Create an action plan that will lead you to the image you want to build. To do this, clearly define where you want to go, where you start (what your current moment is) and divide the path to the goal into strategic steps.
4. In all this process It is important that you also have the perspective of those around you. Ask the people who deserve your trust and respect about their strengths and weaknesses, and listen carefully without being limited by your prejudices about yourself.
5. Define what your mission is, what you really want and why you are dedicated to this business and not another. For example, my vision is that of a society where entrepreneurship based on people’s talents is encouraged and valued. And my mission in this sense is to provide entrepreneurs and business people with the necessary tools and techniques to develop their skills and be successful in their business, which will enable them to live their lives the way they choose .

   So to define your mission, start with your vision of how society or a specific field should be structured.

6. From the previous point, you need to build your personal brand It is important that you devote yourself to a cause that you really care about.If you have chosen a business because it offers you opportunities, because it is fashionable or because it was the easiest thing for you, you need to know that even if it works for a while, it is not what you are used to live as you choose, for there will come a time when you will lose motivation and enthusiasm if at any point you have these feelings about something that is not part of your passions.

   However, if you’re passionate about something you’re really passionate about, use all the tools you have and face difficulties in other ways The energy your passion gives you allows you to see challenges where you would otherwise see difficulties or failures.

7. When you address those approaching your business, be yourself. Behave in your business as you behave in your personal lifedo not dress up or hide behind a mask, as this will neither inspire credibility nor make you feel comfortable. but always respect your peculiarities and character. The one that suits your way of communicating will be the one you most enjoy working with.

As you have seen in the previous points, The construction of your personal brandalthough we are talking about business and company, Part of your personal world, the deepest part of yourself, what makes you different and what you want to offer to others.

I told you at the beginning of this article that while it is imperative that you take action to carry out this point, it requires dedication. The earlier you start, the better you will know how to address others. Slowly but firmly begin to take steps in this direction.

I hope you find this article helpful and shed some light on this important topic of personal branding. Tell us about your experiences or goals in this regard.

About the author, Laura Moratella

Laura Moratalla is a recognized life coach and entrepreneur mentor. Known for its closeness, professionalism and for its strategies to boost its customers’ business on the Internet. To learn more about her work, visit www.lauramoratalla.com