Have you tried your best but already desperate to get a better SEO ranking? Many webmasters resort to malicious black hat SEO techniques to fool Google, but what they don’t know is that Panda 4.0 penalizes these actions.
If you still have doubts about how positioning works in Google, you can read:
What is Black Hat SEO?
Black Hat SEO is the name for a set of technologies that follow the guidelines of Google, Bing or Yahoo! to improve positioning in web search engines.
Google qualifies it as “any action that manipulates search results (SERP) which Google disagrees with”.
Web browsers are machines, so they can’t differentiate between good and bad content. Therefore, to determine the quality of a publication, they measure how often it is read, shared, linked and searched for.
[Tweet “#BlackHatSEO no es ilegal. Google no es la policía”]
Malicious Black Hat SEO Techniques
Black Hat SEO consists of unscrupulous techniques that harm your website’s usability and your brand’s ethics. Next we’ll review them one by one (and if you’ve used any of them, it’s time to move on to the good side).
- Keyword filling: is the Keyword Overuse. If you write an article with too many keywords, you will be flagged as spam and black hat. You will be punished!
Read also: Keyword cannibalization
- Spinning Articles: It consists in automatically replacing words or phrases with synonyms, so that there are many articles with the same content.
- Spam on blogs (splogging): consists in making comments on blogs that do not add value to the generation of conversations. Generally in WordPress there are plugins that remove splogs, but many come through and we have to remove them manually.
- camouflage: the camouflage is a black hat technique that will be severely punished. It consists of displaying content for web search engines but displaying a different content to users. It usually redirects to flash pages (which are not crawled by search engines).
- Excessive SEO or “uncontrolled SEO”: It consists in optimizing SEO by including many keywords. Too much posting will be noticed by search engine robots, so you will be penalized.
- Hidden text: it consists of making the HTML code more complex so that the robots do not realize that the text is not displayed on the screen (text written in the same color as the background or in miniature size). It is generally used to insert keywords or sell links.
- Information hijacking: the kidnapping It consists of copying an existing web page so that the search engine believes that the copy is really the original. Today, antiquity is crucial in determining who got there first.
- Back pages (back doors): It consists in inserting comments with hidden links so that a site with good reputation redirects links to another fraudulent site.
- Unrelated keywords: If a user uses a keyword that is unrelated to your content, the search engine will penalize them. It is one of the techniques used by SEO beginners.
- Duplicate Content: It consists in creating multiple websites with the same content to get a better reach. This black hat technique is very popular on the internet (they don’t seem to realize how stupid it is to fool search engines with it).
- Link farms and independent link building: consists of a group of web portals that exchange links with each other to increase PageRank.
- Fraudulent URL: It consists in buying a domain that had a good web positioning. For example, if the domain www.casa.com stops selling houses and starts selling cars, it will be penalized for trying to take advantage of a previously earned ranking.
- Google Bowling: It consists of buying links from your competition and then denouncing them so they get blocked or penalized.
- Malware on the website: This is one of the black hat techniques most associated with spamming and hacking. The website where malicious software is detected will be penalized.
- Spamglish: Consists of using misspelled words to attract users searching with grammatical errors.
- Trademark Violation: Mention brand names as a keyword to “suck” some of your web traffic.
Do you want to know what techniques you use on your website? do that SEO personality test from chuiso.com.
Black Hat SEO takes a lot of work. Instead of using these techniques, take the time to understand Google and use best practices to get closer to the top positions.
If you hire an agency to take care of your SEO positioning, you should ask for information on what techniques they use to bring traffic to your website! Nobody wants an SEO listing.
[Tweet “Es #BlackHatSEO captar usuarios que realicen búsquedas con mala ortografías”]
[Tweet “Es #BlackHatSEO usar keywords no relacionadas y contenido duplicado”]
[Tweet “Ocultar el texto con el fondo o escribirlo en miniatura es #BlackHatSEO”]
[Tweet “Saturar tu estrategia SEO también es considerado #BlackHatSEO”]
How to Recover from Black Hat SEO Penalty?
Black Hat SEO’s punishment isn’t always, but if you’ve been punished enough, the best thing you can do is start another strategy from scratch.
Now I’ll show examples of how to do it right. It is the so-called White Hat SEO.
- Publish controversial articles that get people interested and comment on your content.
- Not to mention original and creative content.
- A good link building.
- Use tags that further expand how your content is found.
- Analyze the websites that rank well on Google, see how they do it, and try to imitate their techniques (not their content).
To take more measurements on your website that will help you improve your SEO strategies, you can use the Alexa Rank tool.
[Tweet “El posicionamiento #SEO depende mucho de la competencia que tengas”]
Did you know that the most successful SEO content managers in the world are black hat SEO experts? They know exactly what not to do.
[Tweet “Los profesionales del SEO saben todo sobre el Black Hat “]
Now you have the necessary information so you can start to better work out your techniques to achieve better search engine positioning.
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